November 19, 2017

Michael Buschman | Movers & Shakers 2005

The Global Delivery System

2005_Michael_Buschman

When he was a waiter, Mike Buschman learned that you don’t make hungry customers wait. You put a full plate in front of them. That attitude comes in equally handy as collections management librarian at Microsoft.

Linda Shaw, manager of content services for Microsoft’s Knowledge Network Group, says that when Buschman arrived, “We had great content, but we lacked a cohesive story for our customers and offered less than easy access for our global employee base. Mike made some tough decisions about our strategy and shifted the focus of the collections on electronic access for key internal groups who influence Microsoft’s success.”

Buschman started pushing information to Microsoft’s researchers worldwide in all the applications they customarily used. He created one of Microsoft’s most frequently accessed internal blogs and developed RSS feeds to push 13 targeted news alerts to the researchers. He eliminated the hassle factor in the library’s e-collections by integrating content from Factiva and OneSource and implementing article linkers to connect citations and full text.

His collection includes Microsoft’s corporate archives, which enables him to perfect the match between electronic content and researchers’ needs. He analyzes Microsoft patents and citations in articles by company researchers to determine if his library supplies them with the right content. As a result, he has doubled the number of full-text electronic journals available to Microsoft researchers worldwide.

Buschman aims to deliver the right information to the right people at the right time. “Time spent looking for information is time lost from analyzing it and implementing findings,” he says. That’s exactly what he learned a long time ago: always put food before hungry people.

Vitals

 

Current Position Collections Management Librarian, Microsoft Corporation, Redmond, WA

Degree MLIS, University of Washington, 2000

Musical Note Plays bluegrass banjo

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