The Cleveland Clinic, a top medical facility, is plunging into publishing with the creation of the Cleveland Clinic Press. Publisher Dr. John D. Clough said that the press’s mission will be to increase health-care literacy through the publication of non-fiction consumer books and other media for the medical, health, nutrition, and exercise markets. ‘Our goal is to bring to the consumer practical, useful, reliable, and authoritative health-care information that is the highest quality,’ Clough said. Editorial director Lawrence Chilnick added that the titles also will dispel health-care myths and that each volume will be reviewed or authored by clinic experts to ensure quality. The press will produce a Cleveland Clinic Guides series along with trade paperbacks and four to six hardcover titles annually. Initial titles will debut this fall.