October 18, 2017

Rock the Vote/Xbox Voter Registration Initiative

Xbox 360 console owners can now register to vote, participate in presidential polls, and voice their opinions through Xbox LIVE®, the world’s largest TV–connected online social network. The initiative, which went into effect on August 25, the first day of the Democratic National Convention, is the result of a partnership between Microsoft Corp. and Rock the Vote®. 

In an August 21 press release announcing the partnership, Heather Smith, executive director of Rock the Vote, said that, "to realize our goal of registering two million young Americans by this fall, we need to go where young Americans are, and there’s no doubt in our minds that many are on Xbox 360 and Xbox LIVE."

With an estimated 77 percent of libraries supporting gaming in some way (according to a 2007 report on "The Role of Gaming in Libraries"), libraries are well-positioned to educate gamers about this initiative, which can potentially make quite an impact: Xbox LIVE’s membership figures total 12 million.