November 20, 2017

Archives for 2009

My Top 10 Books in 2009

Like you, I’m sure, I am a voracious reader. Maybe unlike you, I am an exclusive non-fiction reader. And the goober that I am, I’ve written down every book I’ve read since 1987. In honor of the last week of the year — and because we do, afterall, work for libraries —  I’d like to […]

Feliz Navidad!

To you and to yours!

Hate Your Brand Book? Do You Have One

Wanted to share this opportunity with you. I  love reading Katya’s Non-Profit Marketing Blog.  Today she has an offer– basically a free brand makeover.   Easy to do, so do it today! (and so far only four groups have entered — your chances are great!)

Measurement Planning

I had an exceptional "D’OH!" moment this week. I attended an early morning professional event through the Columbus AMA. Held at Mills James, a local web/production company, the session was: "Marketing Managers 5-Step Guide to Successful Web Initiatives." As I rolled in at 7:30 a.m. I had my doubts about being there, but from the get-go, […]

10 Biggest Social Media Stories 2009

I suscribe to a online marketing community called Supergroup, which shares a lot of  insightful information and provides a forum for seeking advice and help. This week’s feed featured the 10 Biggest Social Media Stories of 2009 and I thought you’d like a look. Here they are: 11 Mistakes New Twitter Users Make 10 Online Mistakes That […]

White House Signals Interest in Open Access with Public Call for Comments

By Josh Hadro Obama administration potentially a strong voice in open access debate Go back to the Academic Newswire for more stories Month-long call for comments, in three parts Discussion mirrors FRPAA details Statement from White House would be influential On December 10, the White House Office of Science and Technology Policy (OSTP) announced a […]

Don't Panic! | Peer to Peer Review

By Barbara Fister, Gustavus Adolphus College, St. Peter, MN Barbara Fister takes a look at William Patry’s new book, Moral Panics and the Copyright Wars Go back to the Academic Newswire for more stories In the past week, I’ve encountered signs that publishers are doing their best to discourage readers from buying books. For example, […]

Not Textbooks. Think Curricular Resource Strategy, Part II | From the Bell Tower

By Steven Bell, Associate University Librarian, Temple University, Philadelphia, PA The library could be at the center of the answer to the textbook crisis on campus, says Steven Bell Go back to the Academic Newswire for more stories In last week’s column I introduced some ideas about open educational textbooks as an alternative to more […]

Librarians: The Secret to Narrative History

Ten years ago, I had what seemed like a perfectly reasonable idea: for my MFA thesis (which I had two years to finish), I’d write a book about the first immortal human cells ever grown in culture, one of the most important tools in medicine, taken from a poor black woman named Henrietta Lacks without […]

Libraries and 21st Century Skills

Wanted to be sure you saw this. The Institute of Museum and Library Services has issued a new report: "Museums, Libraries and 21st Century Skills." In my view, this has everything to do with marketing. After all, what kind of organization is your library going to be in the next decades? We just finished a […]