May 25, 2013

7 Marketing Trends I'm Following

Over the next several weeks I’ll be talking about 7 marketing trends that have piqued my interest — and how libraries can respond.

First up: GREEN. Take a look. 

P.S. I mistakenly credit Cuyahoga Library for the card I show. It should be Calgary Library. Sorry!

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Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.