Let’s end this last installment of our marketing survey responses with celebration! You’ve shared with me what you consider some of your recent marketing success at your libraries, and here are some of what you had to say:
"We have been able to capitalize on several national news stories in order to position our library as a relevant resource for our local community."
"Overall, better coordination of all print and electronic marketing efforts as well as better tracking of those efforts."
"More consistent look/feel to library collateral, completed a communications audit, beginning to shift bulk of work away from individual local program publicity to messages that incorporate and promote more of what the library has to offer."
"We have standardized our practices so that we can make an organized effort as opposed to scatter-shot. We are spending more time (duh) on getting the word out and working our community contacts."
"The Library is positioned as a desired destination place of choice for entertainment and enrichment. That’s success." (AMEN!)
"It’s been quite difficult to make a go of a central marketing/pr/graphics/communication office in the library. There’s been a great deal of resistance from many of our staff and librarians; just getting the office off the ground and trying to carve out operational guidelines is a success we are hoping to celebrate in the next couple of months."
"Have evaluated program data and made recommendations about continuing/discontinuing based on marketing and attendance. Have increased visibility of our library events in online community calendars. Had a TV ad designed and free air time donated."
"A rise in newspaper coverage, staff knowledge of how marketing can help the library, production of better print materials, Re-branding project with new logo, tagline, collateral, and a real effort to unify our look, a One Book One Community grant that has expanded our partnerships."
"We have successfully defined our brand and gained agreement to promote the Library, in addition to focusing on specific products."
"To mention a few: We have increased the visibility of the library system demonstrating that our branches are a unit that serves all the citizens of our county. We successfully kicked off our first shared system and the new shared catalog has been hugely popular. Individual libraries have seen increases in public program attendance in a number of areas due to consistent PR."
"The marketing section has won many national awards and developed many tools to promote to the community."
"Passage of a major bond issue; huge increase in media placements; better collateral material."
"Currently working with an outside vendor to revitalize our brand, create greater awareness and launch a new marketing campaign."
"We have experienced growth in all of our programs. Our marketing department has received countless regional awards."
What an inspiring list! Sounds like many of us are out there making a real difference and — it is worth noting — because we have one of the best and enduring brands out there…public libraries.