Here’s something that I am so eager to share with you. Our 2008 Annual Report. After many years of producing annual reports — concepting, writing, photography, design, press checks — all for a limited run of a few thousand copies — this year my library is doing something I think no one else has done: a completely online experience. Check it out!
Now I’ m not talking about making a PDF of a printed document. No print was harmed in the making of this annual report. No trees, no ink — this is exclusively created in a web environment. (by the way, the URL is: ourstory.columbuslibrary.org.)
From a marketing perspective it is more than that. As we position it to staff, public, stakeholders we are saying:
It is green. No nonrenewable elements were used.
It is fiscally responsible. The whole thing cost us less than $100.
It is more impactful. Instead of a few thousand people having access to it, it can circle the globe. In fact, within 52 minutes of posting it on our Facebook page, I received a call from the State Library of New Jersey who had just read about it on the Facebook page of someone in Trenton, NJ!
It is innovative. Just as we are innovative in how we deliver library service.
It is all about discovery. Just as the library experience is a journey of discovery.
So explore it. Enjoy it. Share it. And let me know what you think.