On Friday, June 19th Ohio Governor Ted Strickland announced that he would use state library funding to help fill the $3.2 billion state budget shortfall. For libraries, this represents a 50% cut of our state funding and is catastrophic. Libraries will close or significantly cut hours.
This presents the quintessential marketing challenge: crafting a consistent message and deploying that message across print, web, people, social media, broadcast and print media. Here’s what we’re doing.
Links mentioned in the video:
Our library’s webpage: simple language, easy and compelling call to action. 15,000 emails have been sent to legislators from here within the last 24 hours!
Our Twitter page
Our Facebook page
The Governor’s Facebook page
Local Media: television and print
And just when you might be feeling a little bummed out about this situation, read this. What a powerful, tear-inducing, rabble-rousing endorsement for ALL libraries.