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Here's An Idea

By on August 11, 2009

Hope this isn’t stating the obvious, but this idea strikes me as very repeatable — meaning you could do it, too. And it doesn’t cost anything.

First some background. We have a great relationship with our local media — I’ll wager so do you — and our local NBC affiliate is a sponsor of our Summer Reading Club. After nearly 20 years, they were looking for a new way to enhance their involvement. The idea: weekly segments on good books to read, filmed in our branches and featuring our staff. Here’s the most recent one.

The affiliate is so happy with how these have gone, they are looking to continue the series throughout the fall as kids return to school. If you are looking for a way to pitch this idea to your local media, let me know and I’ll post some of the thoughts here.

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Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.