Hope this isn’t stating the obvious, but this idea strikes me as very repeatable — meaning you could do it, too. And it doesn’t cost anything.
First some background. We have a great relationship with our local media — I’ll wager so do you — and our local NBC affiliate is a sponsor of our Summer Reading Club. After nearly 20 years, they were looking for a new way to enhance their involvement. The idea: weekly segments on good books to read, filmed in our branches and featuring our staff. Here’s the most recent one.
The affiliate is so happy with how these have gone, they are looking to continue the series throughout the fall as kids return to school. If you are looking for a way to pitch this idea to your local media, let me know and I’ll post some of the thoughts here.