Often in this space I’ve talked about market segmentation and how marketers use this to target messages and raise impact. At my library this segmentation also drives our strategic plan and keeps our focus on three groups: Young Minds, Virtual Users and Power Users.
Until you really get into it, I know these concepts can seem mysterious and illusive. Recently Library Journal hosted a webinar, titled Takin’ it to the Street, that covered this subject in greater depth. Hopefully, if you are interested in learning more about market segmentation, this will help you to roll up your sleeves and get started.
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