Ok. I’m a middle child so, in general, I’m a peacemaker and don’t like to call out (in public) the failings of others. But the cover of ALA’s American Libraries has me a little peeved. Have you seen it?
The cover — seen here — is definitely about marketing libraries. That’s what marketing does. Great. Fabulous. Marketing on the cover. Love it. But a
tin can and string?! That’s like defining libraries with images of an old, dedraggled library card pocket (which peeves me, too, by the way).
Marketing is at the forefront of new technologies, ideas, trends and fashion. To capture the value of this profession through such an old-fashioned image causes me to wonder: do they understand what marketing really is?
Tell me what you think: