Ok. I’m a middle child so, in general, I’m a peacemaker and don’t like to call out (in public) the 
failings of others. But the cover of ALA’s American Libraries has me a little peeved. Have you seen it?
The cover — seen here — is definitely about marketing libraries. That’s what marketing does. Great. Fabulous. Marketing on the cover. Love it. But a
tin can and string?! That’s like defining libraries
with images of an old, dedraggled library card pocket (which peeves me, too, by the way).
Marketing is at the forefront of new technologies, ideas, trends and fashion. To capture the value of this profession through such an old-fashioned image causes me to wonder: do they understand what marketing really is?
Tell me what you think:
About Alison Circle
I am sure you have lots of ideas for more creative and timely cover art – would you mind sharing them? Thanks!
Totally agree, sometimes I feel that the public has a better idea of what we do than our own staff! Goes along with the bun, glasses and shushing… the other part is about the article which is basically just an ad for the new ALA book. Library marketing people are already feeling like they are pushing a big rock uphill. We don’t need the organizations we are looking to pushing us back down.