Happy New Year! I recently met with Chris McGovern, head of Emerging Marketing here in Columbus. His work primarily focuses on business-to-business marketing, but he had some great visuals to demonstrate how he and his team ensure consistent messaging across multiple channels.Take a look!
Keeping Your Channels Consistent
Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.