November 24, 2017

Libraries on Twitter

This comparison came across my desk the other day and thought you would be interested to see the top libraries on Twitter. This ranking, from NFI Research, lists libraries based on four criteria:

1) regularly update their page and communicate with their followers 
2) use Twitter to advance/promote communication with their community 
3) have a proportionate number of followers to following 
4) are currently active on Twitter

The ranking includes 179 libraries on the list. The beautiful thing is that next to each ranking is a direct list to that library’s Twitter page.  So if you are curious to see what other libraries are doing in this space — surf away!

As my library has embraced this social media channel we’ve traveled an interesting journey. We’re trying to find ways to engage people in conversation, not just push out information, and that takes work and creativity. Also we’ve puzzled over voice, control, message and promotion strategy.

I’d love to hear from you
Are you on Twitter?
How does it work for you?
Who tweets?
What challenges have you faced?

Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.

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Comments

  1. yes, we are on twitter – @LNB_lv since March 2009. Mainly tweeting in Latvian. I guess we’ve got really a lot from twitter: communication with our followers, polls, information, tweetups, live discussions on twitcam and so on. Although I’m sure we can get much more out of it, but it takes time. You can’t make a profile on twitter and then keep silent for several days or just publish links that lead to official press releases of the library etc. You have to be cool and creative.:) In the meantime you have to keep in mind that you tweet from a library account and not from your own. That’s also a challenge.:)