November 21, 2017

Professional Media

By LJ Staff

Pantry, Sheila & Peter Griffiths. How To Give Your Users the LIS Services They Want. Facet, dist. by Neal-Schuman. 2009. 224p. index. ISBN 978-1-85604-672-5. pap. $85. PRO MEDIA

Though written by British authors and imported from the UK, this book is a tremendous resource for all U.S. libraries, as most of them tend not to focus on market and user research and could benefit—and become even more central to their communities—by doing so. Beginning with a detailed investigation of the users of various types of LIS services, Pantry and Griffiths (coauthors, Your Essential Guide to Career Success), both information management specialists, provide a wealth of ideas that will allow public, academic, and special librarians to explore their particular user groups. The authors aim to help librarians better understand the variety of users they have, learn about their users’ behaviors and needs, and communicate more effectively with them. They advocate thoughtful responsiveness to build loyalty and make the information service central to the community, and they argue that ongoing knowledge about users must inform service decisions and strategic planning so that libraries can continue providing agile, responsive services in the future. VERDICT This highly recommended work should be a popular primer for providers and students of information services and is essential for the professional collections of public, academic, and special libraries.—Candice Gruver Kail, Columbia Univ. Lib., New York

Writing and Publishing: The Librarian’s Handbook. ALA. 2009. c.199p. ed. by Carol Smallwood. index. ISBN 978-0-8389-0996-6. pap. $65. PRO MEDIA

Smallwood (editor, Thinking Outside the Book) presents 92 new pieces by 47 published librarians. The book is divided into five parts, beginning with articles on why librarians should write, followed by the education of a writer—getting started, writing with others, revision, and lessons from publishers. The third part focuses on finding your niche in print—books, newsletters and newspapers, reviewing, magazines and professional journals, essays, textbook writing, children’s literature, and writing on specific subjects. Next come pieces on finding your niche online, while the fifth part is about maximizing opportunities. The table of contents and index make up for the lack of article-specific running heads and the fact that articles don’t always start on a new page. VERDICT This book’s wide range of topics ensures that any librarian can find at least one article geared toward her/his particular needs. While anyone seeking tenure or publishing ideas and advice could find help here, it is aimed at librarians and is a resource they can turn to again and again.—Sara Rofofsky Marcus, Queensborough Community Coll. Lib., Bayside, NY

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