Are you going to PLA? I’m not, but wanted to alert you to a session if you are attending.
"It Takes a Leader to be Stategic" is a session led by Adam Gay, one of our partners at OrangeBoy Market Research. OrangeBoy helped my library undertake customer research, which defined customer behaviors, which became our Strategic Plan. Meaning, marketing research created our strategic plan.
OrangeBoy has worked with a lot of libraries besides mine: Cuyahoga County Library, Public Library of Cincinnati and Hamilton County, and Santa Clara Public Library.
The session will demonstrate how to:
Identify and segment your customers based on usage, behavior and lifestyle
Prioritize customer segments to deliver increased community impact
Improve productivity of through a more targeted, focused strategic planning process
Convert your strategic plan into a living document that evolves
Adam is one of several other speakers during the session, which is March 25 at 2:00. Hope you’ll make a point of stopping by! Click here for more PLA 2010 Conference News coverage from the editors of Library Journal and School Library Journal.