Here at CML we’ve just launched a few things that came as a result of working with other marketing professionals — particularly in the area of social media. Easy to execute with good return. So steal them! And if you need hand-on help to make it happen, let me know.
1. Facebook Welcome Page: did you know you could do this? It makes the customer experience so much nicer and puts your page into better brand alignment. Here’s what we did. And here’s an example of Dove’s Welcome Page:
2. Tweet Chat: Tomorrow night we are hosting our first ever Tweet Chat with Pat Losinski, our executive director. From 6:00 pm to 8:00 pm he’ll be available to answer questions via Twitterers. Follow us if you ‘d like, and I’ll let you know how it goes. Twitter hashtag: #AskPat
3. Staff blogs. Now I know a lot of you already do this, so we’re a little behind, but we just launched two content-focused blogs: Great Reads and Genealogy. Both blogs are written by multiple staff so that the burden isn’t too heavy on one person. We trained bloggers in the importance of connecting to our value message and we work together with an editorial calendar so that all our voices sing out of the same hymn book. Here’s what our page looks like and here it is live.
What the three of these have in common is the focus on our staff — as our value add in a world where information is everywhere. We’re working to connect our people in the virtual space, just as they connect with the public in the bricks and mortar space.
What ideas do you have that we can steal? Let me know so I can write about them in this space!
About Alison Circle
Great suggestions, Alison! I was wondering how you did the welcome page for the Facebook Fan Page? I’m assuming FBML?
The Facebook Welcome page is a wonderful idea. How did you do it?
Here are the directions:
Step 1 – Design layout in HTML to the width of 770px.
Step 2 – Upload HTML and image folder onto the server to house the page.
Step 3 – Go to HTML page in browser (make sure all the images are linked properly and the layout is correct).
Step 4 – View page source once approved on screen and copy the page source; minus the HTML tag, body tag, and styles.
Step 5 – Go to Facebook “Ads and Pages” and click on “Edit” under FBML application.
Step 6 – Place title in Box Title field to name the Tab that the page is located under.
Step 7 – Paste the code you copied from the source code for your page into the FBML field.
Step 8 – Save changes and check tab to make sure the page is loaded correctly.
Recommend using JPEGs for the layouts, but it’s not mandatory. If you use JPEGs, you won’t have to worry about fonts and you’ll have more control over the layout. The FBML does have it’s own language if you want a simple layout.
Alison, can you talk a little more about the editorial calendar? How far advance do you plan? How specific do you get?
Great idea. I stole it!
http://www.facebook.com/westlakeporterpubliclibrary
I included some clickable thumbnails. The default image opens up an animation I made last year on goanimate.com. This was a great place to use it (once I figured out how to embed it).
Thanks for sharing