Here at CML we’ve just launched a few things that came as a result of working with other marketing professionals — particularly in the area of social media. Easy to execute with good return. So steal them! And if you need hand-on help to make it happen, let me know.
1. Facebook Welcome Page: did you know you could do this? It makes the customer experience so much nicer and puts your page into better brand alignment. Here’s what we did. And here’s an example of Dove’s Welcome Page:
2. Tweet Chat: Tomorrow night we are hosting our first ever Tweet Chat with Pat Losinski, our executive director. From 6:00 pm to 8:00 pm he’ll be available to answer questions via Twitterers. Follow us if you ‘d like, and I’ll let you know how it goes. Twitter hashtag: #AskPat
3. Staff blogs. Now I know a lot of you already do this, so we’re a little behind, but we just launched two content-focused blogs: Great Reads and Genealogy. Both blogs are written by multiple staff so that the burden isn’t too heavy on one person. We trained bloggers in the importance of connecting to our value message and we work together with an editorial calendar so that all our voices sing out of the same hymn book. Here’s what our page looks like and here it is live.
What the three of these have in common is the focus on our staff — as our value add in a world where information is everywhere. We’re working to connect our people in the virtual space, just as they connect with the public in the bricks and mortar space.
What ideas do you have that we can steal? Let me know so I can write about them in this space!