There’s a lot of social media love letters out there, but many fewer that start, “social media, we have to talk…”
That’s why this Dear John Twitter letter caught my eye. Tongue firmly in cheek, Leigh Anne Vrabel of the Carnegie Library of Pittsburgh owns up to the fact that most of the people following the library’s account were not the people the library was hoping to reach:
We’ve been seeing each other for about a year now, and there are a lot of things we really like about you.
Lately, though, we’ve been thinking about our relationship with you, and as difficult as this is for us to say, we just don’t think it’s going to work out between us on a long-term basis.
One of the main reasons we wanted to hook up with you in the first place was because you had a great reputation. Other people who were seeing you promised us that if we got into a relationship with you, we’d have a brand-new connection to people in our service area. Given that we are always looking for new ways to reach out to city residents, we found this tremendously exciting.
What we discovered, however, was that, despite our best efforts to tag and friend fellow Pittsburghers, we only attracted 228 followers, most of whom were either businesses trying to sell us something, or other libraries and librarians. While we love our professional peers mightily, and everybody has to buy some stuff sometimes, that wasn’t really our goal, and we were a little disappointed. Either the audience we were trying to reach just wasn’t interested in us, or they weren’t in a relationship with Twitter themselves.
Wonderful to see a thoughtful post-mortem on an experiment that didn’t work out.
See the full post for the whole breakup story, as well as another post from earlier this spring that asked, “When Libraries Rack Up the Twitter Followers, How Much is Genuine?“