November 24, 2017

Archives for December 2010

Ereader Worries?

Ereader advocates often point out how the technology enhances the reading experience—the fact that hundreds of ebooks can be permanently loaded and carried around on an iPad, for example—but detractors have lately gotten some new ammunition. A recent Wall Street Journal article, for example, mentions a company called Wowio, which has struck deals with several […]

Are You Capturing the eReader Holiday Boom?

You know that I’m all about positioning the relevance of libraries. I think about that all day long. Did you also know that after this holiday season the guess is that there will be 40 million eReaders in the hands our customers? How can libraries position ourselves in this powerful and quickly changing marketplace? And […]

LJ Summit Followup: Cols. Metro Presentation

Here’s my question: when did the doldrums between Thanksgiving and Christmas become the busiest workdays of the year? My library has been working overtime to capture the eReader holiday boom, which I’ll share in a later post, and my head is spinning! Wanted to be sure to post these two items as follow up to […]

The Great Marketing Work at Edmonton Public Library

Those of you who had the privilege of hearing Tina Thomas at the LJ Directors Summit were blown away by what she is doing.  Through thoughtful marketing principles she and epl went through a robust rebranding process that transformed and revitalized their library. Everyone at the summit found their work startlingly fresh. I’ve attached her […]

We Need Big Tent Librarianship | Backtalk

In politics, there is a term known as the ‘big tent.’ It is used to represent a diversity of groups that are united under one political party. Though these groups often differ in their stances on certain issues, they have enough in common to be drawn together under the same soaring roof. What they lack […]

LJ Directors Summit: WOW!

  Wow, wow, wow! I’m returning from the 2010 LJ Directors Summit, and I can only say: wow! Without doubt this was the best library gathering I have yet attended. The people, the speakers, the energy, the hunger to embrace marketing were an inspiration. Over the next few days I will add more about the […]

ALA Midwinter 2011: Every Issue Is a Library Issue | Blatant Berry

I joined ALA to amplify my voice The conversation about body scanning of air travelers turned sour and fatuous. Participants on ALACOUN, the American Library Association (ALA) Council discussion list, voiced concerns about the exposure of genitals, especially those of juvenile humans. A few Councilors resorted to responses such as “Oh, Please!” to share their […]

How Successful Marketers Are Embracing the Social Web

I was getting ready to write about a great seminar I attended this morning, but before that I checked in with Mashable,as I do frequently. Mashable is the must-read about trends in marketing. I found a great article that I wanted to share with you, and the seminar report will just wait until next time. […]