Those of you who had the privilege of hearing Tina Thomas at the LJ Directors Summit were blown away by what she is doing. Through thoughtful marketing principles she and epl went through a robust rebranding process that transformed and revitalized their library. Everyone at the summit found their work startlingly fresh.
I’ve attached her deck here, but it doesn’t do justice to her presentation. We’re working on getting her to narrate the deck. But for those of you who were there, here it is.
Probably what generated the most reaction is this simple statement of their mission: We Share! Gotta love that.