September 21, 2017

More on Capturing eReaders Marketshare


Has it ever been busy! Our demo stations went live on December 27 and we actually had media coverage-what we were doing — helping to position the library as a resource to e-content and avowing our relevancy in digital media.

Our customers have been showing up in a steady stream looking for our help and guidance. It has been a wild learning curve, but we are gaining traction.

I’ve heard from a few of you with additional questions, some of which I’ve answered one-on-one. But a couple of things I want to share.

One question asked how we secured the devices. Here’s a photo and a link to the product page.


My friend at Edmonton Public Library, Tina Thomas, sent me what she is doing. They ran an ad on their homepage:


They produced a video:


And built eReader webpages.

This is quickly becoming an issue of critical concern for libraries and we are all going to float together. The more we can share, the better. Let me know what you are doing.

Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.



  1. librarianry says:

    This looks great!! I’m looking at doing something similar and hope to have some success with it at our library. What did you use for security cables for the eReaders??