November 20, 2017

Meg Gerritsen Knodl | Movers & Shakers 2011 – Tech Leaders

Library Journal March 15, 2011: Meg Kondl , Mover & Shaker

Social Media Maven

Social media is supposed to be about contact, connection, and conversation. Instead, it’s often about me, myself, and I. Not at Hennepin County Library (HCL), however, where Meg Gerritsen Knodl uses social media to fine-tune user services. Her efforts have been so influential that she played a key role in Hennepin County becoming one of the top ten digital counties in the United States in 2010, based on the Digital Counties Survey.

As senior librarian of information and online services, Knodl has moved fast to exploit the potential of social media for the 41-library system serving Minneapolis and surrounding suburbs. (She moved fast up the HCL ranks, too: she started in 2002 as a library technical assistant and has had three other job titles before her current one.) The tools came on her radar in 2007 when she joined a monthly group called Social Media Breakfast Minneapolis/St. Paul, where she picked up ideas from interactive marketers, web developers, and public relations experts.

Today Knodl manages Bookspace, the library’s internal social network that includes a blog, book lists, and other readers’ advisory tools, and maintains profiles with thousands of followers on Twitter, Facebook, Flickr, and YouTube.

Knodl is also a social media adviser to other county government agencies. After a presentation to county department directors and others in September 2009 when Knodl demonstrated HCL’s social media strategy, several departments asked for a repeat performance, including Public Affairs, Corrections, and Human Services and Public Health. As a result, Knodl was appointed to Hennepin’s Countywide Social Media Team.

In that role, she provided major input for the 2010 Digital Counties Survey, helping to put Hennepin on the top ten list, says HCL colleague Marilyn Turner. Because of Knodl’s efforts, “there is a lot of enthusiasm for moving forward with using social media as part of the county’s e-government goals,” says Turner.

Knodl has also made her mark in the business arena. Kane Consulting, an area social media marketing firm, named Knodl to its 2010 Twin Cities’ Top 25 Most Influential Social Media Professionals on Twitter. She’s the sole librarian on the list.

Vitals

Meg Gerritsen Knodl, Hennepin County Library, Minnetonka, MN

CURRENT POSITION Senior Librarian, Information and Online Services

DEGREE MLIS, University of North Texas, Denton, 2004

HONORS The Twin Cities’ top 25 most influential social media professionals on Twitter; 11 Minnesotans who moved the social media needle in 2010

FOLLOW @dotmeg; www.megssinglestep.com; www.mysweetestfind.com

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