November 22, 2017

QR Codes: Steal This Idea!

You’re getting the idea about QR codes, right? They are those matrix barcodes that you can read with your smart phone for more information or messages. I’ve begun to use them in a variety of ways, but here’s an idea I love.

Delaware (Ohio) District County Library just opened a new branch, called their Orange Branch, and launched a clever campaign to introduce the branch and the staff to the community using charming photography, video and QR codes.

Don’t you just love this? It is original, inventive, and I love the mix of QR codes with the old fashioned scrap book creative. An imaginative twist on an old take.

The QR link takes you to their YouTube channel featuring a video of (in this case) branch manager Chrissy Triskett where she answers the questions asked in the image. So clever. I love it!  A great way to position your brand to a new audience and without a lot of cost.

I also appreciate the willingness to add bloopers at the end of the videos. Showing the human and accessible side of our staff makes powerful connections with the community. Check it out!

Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.

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Comments

  1. Alison,
    Thanks so much for the love on our campaign on your blog! We had a lot of fun creating the first of many staff QR codes and videos with minimal costs.

  2. What a great idea! Thanx for sharing.