You’re getting the idea about QR codes, right? They are those matrix barcodes that you can read with your smart phone for more information or messages. I’ve begun to use them in a variety of ways, but here’s an idea I love.
Delaware (Ohio) District County Library just opened a new branch, called their Orange Branch, and launched a clever campaign to introduce the branch and the staff to the community using charming photography, video and QR codes.
Don’t you just love this? It is original, inventive, and I love the mix of QR codes with the old fashioned scrap book creative. An imaginative twist on an old take.
The QR link takes you to their YouTube channel featuring a video of (in this case) branch manager Chrissy Triskett where she answers the questions asked in the image. So clever. I love it! A great way to position your brand to a new audience and without a lot of cost.
I also appreciate the willingness to add bloopers at the end of the videos. Showing the human and accessible side of our staff makes powerful connections with the community. Check it out!