I still find it crazy (!) that the OCLC 2010 Perceptions of Libraries found that only 11% of larger libraries had Facebook pages. That can’t be true today. There are so many ways to effectively push content on Facebook… not just listing events… that are meaningful to our users.
For example. I received a Google alert about a blog posting because it referenced my library’s Facebook page and how we integrated offline with on line. But the cool part is how the post pulled together what other libraries are doing. Read the whole post, but here are a few examples.
Willard Library has a tab that allows customers to sign up for genre-specific news feeds.
Nyack Library uses Library Thing to showcase books and allow customers to comment titles.
And New York Public Library has a landing page that is clickable to connect FB users with their website – it is really sweet!
There’s so much opportunity! What are you doing that you’d like to share?