Here’s a great tool to help you map out your next marketing campaign. I hear from many of you asking for something exactly like this. When I attended a recent meeting of the American Marketing Association and a company called Minds On offered this up — well I thought it might be of use to many of you.
I love that it is simple, easily managed and can provide you with a consistent template for your campaigns. The first graphic gives you step-by-step ways to create your campaign. The images may be hard to read, so I’ve also posted them on google.docs. as brochure 1, brochure 2, brochure 3.
The campaign starts with identifying your goals, your target community, key messages (content), top tools (channels for the message), conversations (how are you listening to what people are saying) and conversation (metrics for succes).
Here’s another visual to show that the process around this planning: “identify your target community for this campaign. Combine one or more components from each category, build out consistent themed content, contruct and engage in conversations to get optimum conversion.”
Finally this graphic allows you to define your specific plan. If you use one piece of this, use this one. It beautifully maps out a process for you.
Good luck and hope you like this tool!