December 19, 2014

Is Advertising Dead?

ad Is Advertising Dead? I’ve pretty much given up all my advertising dollars. Measuring the value and impact of  advertising is a challenge, and — in today’s world — a narrowcast message is cheaper and more impactful than a broadcast one. Not to mention that our local daily newspaper is reformatting itself down to a tabloid size from a  classic newspaper size.`

So it piqued my interest to see this headline on one of my favorite websites, The Daily Beast:  “Can Advertising Survive the Digital Age?”

The article profiles Jeff Rosenblum, the cofounder of a 50-person agency called Questus that specializes in digital media and just won an Agency of the Year award from iMedia, a publication that tracks the online marketing industry.  He says:

“Advertising hasn’t changed since the 1960s, but we’re on the verge of a revolution. People are starting to realize that there are more effective ways to build a brand than through advertising.”

He goes on to evaluate the many ways in which today’s marketing channels offer many ways to build a brand that have nothing to do with traditional advertising.

Also, don’t miss this article on The Daily Beast as well: New Wave of Advertisers Consider Consumers the New Medium.

What’s your strategy? Are you still advertising? Does it still provide value to you? Or, are you like me, and finding other ways to accomplish the same goals?

Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.

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Comments

  1. “Is advertising dead?” No. It will never die. It will only transform. Without advertising, something amazing happens….nothing!

    Ignorant people see advertising in 3 forms: print, tv, and billboards. Those people don’t see advertising.