I’ve pretty much given up all my advertising dollars. Measuring the value and impact of advertising is a challenge, and — in today’s world — a narrowcast message is cheaper and more impactful than a broadcast one. Not to mention that our local daily newspaper is reformatting itself down to a tabloid size from a classic newspaper size.`
The article profiles Jeff Rosenblum, the cofounder of a 50-person agency called Questus that specializes in digital media and just won an Agency of the Year award from iMedia, a publication that tracks the online marketing industry. He says:
“Advertising hasn’t changed since the 1960s, but we’re on the verge of a revolution. People are starting to realize that there are more effective ways to build a brand than through advertising.”
He goes on to evaluate the many ways in which today’s marketing channels offer many ways to build a brand that have nothing to do with traditional advertising.
Also, don’t miss this article on The Daily Beast as well: New Wave of Advertisers Consider Consumers the New Medium.
What’s your strategy? Are you still advertising? Does it still provide value to you? Or, are you like me, and finding other ways to accomplish the same goals?