Pinterest, a dynamic new(ish) social media tool, is really catching on. My last post on it drew some great comments from others who are using it, and using it well. If you still haven’t hopped on the bandwagon, this blog post might help you start to see its value.
You can read the whole post, but these highlights caught my eye:
- Don’t Just Put Up a Page – Like any other social networking site, don’t just put up a page and walk away. You need to be able to curate it and put interesting pins on your page that will entice your followers. In addition, the more interesting the pin the more likely it will be repinned, which helps with search engine optimization (SEO).
- Update Sites Every Week – Update them at least weekly, if not daily. Otherwise people lose interest and stop coming back.
- Create Links Back to Your Web or Other Sites – Make it as simple as possible so that people can click on links easily and purchase or view products or services in other places.
- Link Pinterest With Other Social Networking Sites – By doing this, your followers on other social networking sites will know your activity on Pinterest and will be able to make more personal connections with you.
- Have a Daily or Weekly Theme – This will help entice your followers to keep coming back and keep piquing their interest. For instance, have a “yellow” day where everything you post on that day is the color yellow.
- Don’t Only Promote Your Product or Service – Be sure to promote other brands that you like. By just promoting your product or service, you are being too commercial.
- Follow Early Adopters – They often have an interesting perspective on new sites.
- Use Back Links to Take Followers to Your Web Site – This will help increase your SEO and also draw attention to your Web site.
- Need a Focus Group? – If you are interested in a particular demographic—say, for example, people who like to sew—check out their boards on Pinterest and see what interests them. This will help you target them better.
- Use Keywords and Hashtags – This also improve SEO.
- Enable Your Community to Add – Your followers can actually add pins to your boards, which makes your Pinterest page more interactive. This also helps with SEO and the engagement of your followers.
What I like about this list is two things:
1. As always, have a plan and a strategy before you begin. WHY are you in this space? What are your goals and how are you going to measure success?
2. Link this channel to your other channels. This blogger talks about tying back to your website. Make your website, your Facebook, your Twitter, your print all reference each other.
Hope to see you at PLA! I’ll be there on Friday.