March 22, 2017

Lead the Change

It just keeps getting better. I continue to be blown away by the hunger in libraries for marketing — not just the promotion side of marketing — but bona  fide market research. This week’s Lead the Change session, held at my library gave me new inspiration.

100 library staff from the five-state area around Ohio gathered to talk about how to be the change. Marketing was front and center as people reflected on how marketing can help libraries (continue to) be important. 

Here’s my favorite quote of the day-long session (forgive my bias!) When asked to share a learning from the day, a person at my table said:

Successful libraries have a successful marketing person.”

AWESOME!! Other great comments included:

  • Focus on a few simple ideas.
  • Be identifiable (meaning: be recognizable in the marketplace).
  • It’s about the experience, not the transaction.
  • Base our goals on community goals.

Produced in partnership with Library Journal, organizer David Bendekovic told me that 12 more sessions are planned for later this year, sessions that will be held throughout the U.S. It is fairly inexpensive and attendees gave the experience excellent reviews. You won’t be sorry!

Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.

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