Looking for ways to create a new library card campaign? Hartford Public Library invited customers to create theirs, and it might give you the inspiration you need.
Top ideas made it onto new,branded cards, and customers can choose their favorite: Show Me Your Card, I’ll Show You Mine; No Brain, No Gain; Anything is Possible With This Card; I Found My Place Like No Other; This Card Makes Me Smart; and Use This Card Until it Falls Apart.
But the library didn’t stop there.
They created a marketing campaign around the new library cards using posters to promote education and literacy. Posters feature Hartford’s Mayor Pedro E. Segarra, local business owner Judy Young, Governor Dannel P. Malloy and Cathy Malloy, First Lady and president and chief executive officer of the Greater Hartford Arts Council, and 18 month old Mila Garcia, one of the library’s newest customers.
And they are running a photo contest, Show Us Your New Library Card. The contest invites customers to submit photos of themselves holding their new cards in and around the city of Hartford. Three grand prize winners will be selected and featured in posters.
Congratulations, Hartford, for integrating old and new promotion channels with the quintessential icon of libraries: the library card.
Check it out!