November 25, 2015

Turning Website Data Into Business Intelligence

Join me for a free webinar: Turning Website Data Into Business Intelligence

Any marketing professional is obsessed with business intelligence:  what is the goal of our effort and did we achieve it? What do people think, feel and believe about our effort and are we delivering on it? Many marketing tools come equipped with great metrics to help answer these questions. Facebook, for example, offers an excellent dashboard to help you see what content resonates with users and what content doesn’t.

For years I’ve wanted that same kind of dashboard of metrics for our website and now I’ve got it — and it changes everything! I feel like a master of the universe instead of groping blindly in the dark hoping our efforts work. With our new system:

  • We’ve set goals for areas of our website, established benchmarks, and now can see if we can reach our goal.
  • We can watch responses to what we write. If people click on it, we’ll write more stuff like that. If they don’t, we’ll try something else.
  • We can  tag outbound email customer communications with our metrics system to see if those efforts drive traffic to our website.
  • We can figure out if our social media is a driver to our website or a destination unto itself.

I can’t wait to get started. And it wasn’t that hard to get set up. If you want to get ideas for what I’m talking about and how you might do something similar, I’m part of a FREE webinar that will go into all kinds of detail about how you can do the same.

 Turning Website Data Into Business Intelligence  will be held on Wednesday, April 18 at 2:00 PM Eastern Time. Register here.  I hope you’ll join me.

P.S. Presenter of the webinar is Bill Balderez of Fathom who spoke at the 2011 LJ Director Summit, Moving from Outputs to Outcomes. Bill spoke on using social media to measure outputs.  He has a lot to offer libraries!


Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.

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