March 22, 2017

Reference: Marketing What You Bought


SPONSORED BY: ProQuest, SAGE Reference, Cengage Learning, Alexander Street Press, EBSCO Publishing and Library Journal
EVENT DATE AND TIME: Tuesday, May 22, 2012, 1:00 PM – 2:15 PM ET/10:00 AM – 11:15 AM PT

Archive is no longer available.

At Library Journal’s midwinter reference roundtable, academic and public librarians expressed frustration that they don’t know how to best market the often-expensive materials they’ve bought from reference publishers and aggregators. SAGE Reference’s Rolf Janke quoted librarians as saying, “Help us market your content…We’re not in business. We don’t have marketing degrees.” At the same time, EBSCO’s Scott Bernier explained that something as simple as radio advertising has caused spikes in usage for libraries. Our participants will explain how to best market content to patrons so that material will fly off the real or virtual shelves.

Attendees will get workable plans and concrete examples of marketing strategies that have worked in various settings and with various sized patron populations. We’ll also hear from two librarians about what’s worked from them and what they need from vendors going forward.


Sara Groves – Marketing and Communication coordinator, Montana State Library

Sara Groves is the marketing and communications coordinator at the Montana State Library.  Prior to working for the State Library, Sara worked in various capacities for the American Library Association, the Louisiana Health Sciences Center, Tulane University, and the Louisiana Endowment for the Humanities.  She also works extensively as a freelance writer specializing in environmental, health, and parenting issues and has won awards for her writing from the Associated Press, the Los Angeles Times, and the Montana Newspaper Association.  Sara is also mother to two young boys and spends every minute possible with them exploring Montana’s outdoors and all it has to offer.

Christine Sharbrough – Librarian, Derry Public Library (NH)

Christine Sharbrough, MSLIS, Certified Genealogist(sm) is a Reference and Outreach Librarian at Derry Public Library in Derry, New Hampshire and a non-fiction reviewer for Library Journal.  She works part-time for the Cyrus E. Dallin Art Museum as an Archivist/Appointed Genealogist and Trustee.

Maria Ziemer – Manager, Graduate Education Program, ProQuest

Maria earned her Master’s degree in Library and Information Science in 2006 from Dominican University in River Forest, Illinois. Since then, she has presented to thousands of current and future librarians about the best ways to leverage their electronic resources. In her current role as Manager of the ProQuest Graduate Education Program, Maria works with LIS faculty worldwide to help them prepare future information professionals for the challenges facing the industry in the years to come.

Rolf A. Janke – Founder and Vice President, Sage Reference

Rolf Janke, founder and Vice President/Publisher for SAGE Reference, an imprint of SAGE Publications, has been involved in academic publishing for over 30 years with experience in textbook and reference publishing. At SAGE Reference, he is responsible for the strategic development and growth of the reference product line directed towards academic and public libraries. He has spoken at many conferences on the future of electronic reference and has been published in the Journal of Library Administration. Prior to Sage, Rolf was the Vice President and Publisher for ABC-CLIO and Editorial Director for Blackwell Publishers. He started his career in sales and editorial at Kent Publishing, a division of International Thomson.

Nader Qaimari – Senior Vice President, Marketing, Cengage Learning

Nader Qaimari is Senior Vice President of Marketing for Cengage Learning. In this role, Mr. Qaimari is focused on the marketing of the company’s digital assets and new initiatives, in addition to managing the Market Research, Digital Marketing, Branding, Outcomes and Measurement, and Marketing Strategy divisions.

Mr. Qaimari has worked with Cengage Learning in the library and research industry for more than twelve years. During his tenure with the company, he has held positions product management, editorial, and marketing.  He was responsible for overseeing the content selection, technology, sales and marketing efforts for many of Cengage’s flagship digital products.

Mr. Qaimari has a BA in English Literature from Kenyon College and an MBA from the University of Michigan.

Stephen Rhind-Tutt – President and founder, Alexander Street Press

Stephen Rhind-Tutt is the president and founder of Alexander Street Press. Before co-founding Alexander Street Press in 2000, he worked for Gale, Proquest/Chadwyck-Healey, and SilverPlatter in a number of different roles. During that time he was responsible for the creation or development of more than 400 different products serving a wide range of libraries. He is a frequent speaker at conferences including The Charleston Conference, the American Association of University Presses, the Society of Scholarly Publishers, The Digital Library Federation, CLIR and others. Stephen has a B.A. from University College London and an M.B.A. from Boston University.

Scott Bernier – Vice President of Marketing, EBCSO Publishing


Etta Thornton-Verma – Associate Editor, Reference at Library Journal and School Library Journal

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This archive expires August 22, 2012.