December 19, 2014

Business Books 2012

On24 BusinessBooks 052412 Business Books 2012

 

SPONSORED BY: Harvard Business Review Press, Plata, McGraw Hill Professional, Portfolio (an imprint of Penguin) and Library Journal
EVENT DATE AND TIME: Thursday, May 24, 2012, 2:00-3:00 PM ET/11:00 AM -12:00 PM PT

The archive is no longer available.

Business books are always useful, guiding readers in times of boom and bust. Whether they describe a way in which our culture works (Rob Salkowitz’s Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment) or show readers how to tap into it (Grant McCracken’s Culturematic), whether they offer a guide to finding success in business (Ken Segall’s Insanely Simple: The Obsession that Drives Apple’s Success) or to wrestling your life back from it (Leslie A. Perlow’s Sleeping with Your Smartphone), these titles will appeal to a broad array of patrons. This webcast gives participants a great opportunity to glimpse some next season’s most compelling business titles for a general readership. Representatives from Harvard Business Review Press, Plata, McGraw Hill and Portfolio will talk about their forthcoming titles, moderated by LJ‘s business and economics editor, Molly McArdle.

Panelists:

Mary Dolan – Director of Sales, Harvard Business Review Press

Mona Gambetta – Director of Global Publishing, Plata

Mary Glenn – Associate Publisher of the Business Group, McGraw Hill Professional

Will Weisser – Associate Publisher & Marketing Director, Penguin Group/Portfolio

Moderator:

Molly McArdle – Assistant Editor, Library Journal

Can’t make it on May 24? No problem! Register now and you will get an email reminder from Library Journal post-live event when the webcast is archived and available for on-demand viewing at your convenience!

Follow us on Twitter! @LJEvent #ljbusiness

Need help getting registered? Contact us at LJEvents@mediasourceinc.com

By registering for this webcast, you are agreeing that Library Journal may share your registration information with sponsors currently shown and future sponsors of this event. Click here to review the entire Library Journal Privacy Policy.

This archive expires August 24, 2012. 

Share