SPONSORED BY: Harvard Business Review Press, Plata, McGraw Hill Professional, Portfolio (an imprint of Penguin) and Library Journal
EVENT DATE AND TIME: Thursday, May 24, 2012, 2:00-3:00 PM ET/11:00 AM -12:00 PM PT
The archive is no longer available.
Business books are always useful, guiding readers in times of boom and bust. Whether they describe a way in which our culture works (Rob Salkowitz’s Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment) or show readers how to tap into it (Grant McCracken’s Culturematic), whether they offer a guide to finding success in business (Ken Segall’s Insanely Simple: The Obsession that Drives Apple’s Success) or to wrestling your life back from it (Leslie A. Perlow’s Sleeping with Your Smartphone), these titles will appeal to a broad array of patrons. This webcast gives participants a great opportunity to glimpse some next season’s most compelling business titles for a general readership. Representatives from Harvard Business Review Press, Plata, McGraw Hill and Portfolio will talk about their forthcoming titles, moderated by LJ‘s business and economics editor, Molly McArdle.
Mary Dolan - Director of Sales, Harvard Business Review Press
Mona Gambetta - Director of Global Publishing, Plata
Mary Glenn – Associate Publisher of the Business Group, McGraw Hill Professional
Will Weisser - Associate Publisher & Marketing Director, Penguin Group/Portfolio
Molly McArdle – Assistant Editor, Library Journal
Can’t make it on May 24? No problem! Register now and you will get an email reminder from Library Journal post-live event when the webcast is archived and available for on-demand viewing at your convenience!
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Need help getting registered? Contact us at LJEvents@mediasourceinc.com
* This archive expires August 24, 2012.