February 11, 2016

Data-Driven Libraries Part 2: Understanding Customers Through Segmentation Analytics

SPONSORED BY:  Civic Technologies, EnvisionWare Enterprise Reporter, Collection HQ, and Library Journal
NOW AVAILABLE ON-DEMAND

Customer segmentation studies and data analytics combines demographic data with lifestyle information to help public libraries better understand who their customers are and what services best meet the community’s need, whether school-aged children or empty-nester couples. This type of GIS-based market segmentation can also help inform strategies around such initiatives as a levy ballot and also eliminate inefficient marketing efforts.

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Panelists
Gina Millsap- Director, Topeka & Shawnee County Public Library, KS
Neel Parikh- Executive Director, Pierce County Library System, WA
Janet Griffing – Marketing and Public Relations Coordinator, Wadsworth Public Library, OH

Moderator
Jeanne Goodrich- Executive Director, Las Vegas-Clark County Library District, NV

Click here to register for: Data-Driven Libraries Part 1: Analyzing Data to Manage Print Collections and Data-Driven Libraries Part 3: Decoding Data to Plan for the Future

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