April 23, 2014

Data-Driven Libraries Part 2: Understanding Customers Through Segmentation Analytics

LJ Data Driven Webcasts Header updated 550x157 Data Driven Libraries Part 2: Understanding Customers Through Segmentation AnalyticsSPONSORED BY:  Civic Technologies, EnvisionWare Enterprise Reporter, Collection HQ, and Library Journal

Customer segmentation studies and data analytics combines demographic data with lifestyle information to help public libraries better understand who their customers are and what services best meet the community’s need, whether school-aged children or empty-nester couples. This type of GIS-based market segmentation can also help inform strategies around such initiatives as a levy ballot and also eliminate inefficient marketing efforts.

Register Now!

Gina Millsap- Director, Topeka & Shawnee County Public Library, KS
Neel Parikh- Executive Director, Pierce County Library System, WA
Janet Griffing - Marketing and Public Relations Coordinator, Wadsworth Public Library, OH

Jeanne Goodrich- Executive Director, Las Vegas-Clark County Library District, NV

Click here to register for: Data-Driven Libraries Part 1: Analyzing Data to Manage Print Collections and Data-Driven Libraries Part 3: Decoding Data to Plan for the Future

Follow us on Twitter! @LJEvent #ljdataseries 

By registering for this webcast, you are agreeing that Library Journal may share your registration information with sponsors currently shown and future sponsors of this event. Click here to review the entire Library Journal Privacy Policy.

Comment Policy:
  1. Be respectful, and do not attack the author or other commenters. Take on the idea, not the messenger.
  2. Don't use obscene, profane, or vulgar language.
  3. Stay on point. Comments that stray from the topic at hand may be deleted.

We are not able to monitor every comment that comes through (though some comments with links to multiple URLs are held for spam-check moderation by the system). If you see something objectionable, please let us know. Once a comment has been flagged, a staff member will investigate.

We accept clean XHTML in comments, but don't overdo it and please limit the number of links submitted in your comment. For more info, see the full Terms of Use.

Speak Your Mind