April 15, 2014

Your Next Great Read

Readers’ advisory (RA) has been a service of public libraries for decades. Librarians have used many strategies to connect individual readers with books: displays, in-person RA interviews, discussion groups, read-alike lists, posters, blogs, and social networking tools.

ljx131002webHoward1b2 Your Next Great Read

RECOMMENDED READING At Tulsa City-County Library, the your next great read program offers personalized suggestions for each reader based on genre, format, tone, focus, and favorite books and authors. Below right is a sample report.
Images courtesy of the Tulsa City-County Public Library

ljx131002webHoward2b Your Next Great ReadThis is important because reading is alive and well in our country. A whopping 79 percent of American adults read a book in the past month, according to the recent Pew Research Center report “Reading Habits in Different Communities.” Committed readers are often the most active champions of public libraries; deeply engaging with them helps to ensure library relevancy and sustainability.

Like many librarians, however, we faced a disconnect when it came to providing face-to-face RA service. We didn’t always get the opportunity to do so. Most library customers didn’t know they could ask for book suggestions at Tulsa’s large urban Central Library. On the rare occasions when people approached the desk to request “a good book to read,” the responses varied dramatically depending on who was working the desk and how comfortable they felt answering RA ­questions.

While we wanted to draw readers through stories that would inform, educate, delight, and even empower them and establish relationships so we could follow up with these readers, we fell far short of that ideal. Frequently, we froze up and could not think of a title, or had to cut our interactions short because the desk became too busy. We sought ways to reach more readers and improve the quality of the face-to-face RA service we provided.

Our answer came in the form of personalized, form-based RA. Such a model was first launched a decade ago by the Williamsburg Regional Library, VA. Reading Neal Hollands’s 2006 article “Improving the Model for Interactive Readers’ Advisory” (Reference & User Services Quarterly) immediately convinced us to make the change. The faulty assumptions he outlined mirrored our experience. We loved the idea that readers could complete a form detailing their reading tastes, preferences, and current moods—taking time to reflect as needed—after which librarians would create reading guides based on their deep consideration of the best books for that reader. It completely transformed our RA service.

Launching “Your Next Great Read”

In 2011, we launched Your Next Great Read, Tulsa City-County Library’s (TCCL) personalized, form-based RA service. Since then, our team has completed nearly 1000 guides for readers (see at right for an example of the first two pages of a completed guide), who have been almost universally appreciative of the personalized service. We regularly get comments like these:

You did a wonderful job! I am so excited to read these books. I tried Goodreads, but I feel like this service is better because I actually get a chance to say why I liked or didn’t like a book and what’s important to me when looking for something new to read. It is also helpful to be told why someone picked this book for you.

ljx131002webHoward3b3 Your Next Great Read

ADVISORY ON THE SPOT For those needing on-the-spot advice, displays and signage offer suggestions in real time (above l., read-alikes
add value to a best sellers list; above r., a thematic display
of related titles). Below left is a portion of the Your Next Great Read
survey as filled out by a patron with preferences for more titles.
Images courtesy of the Tulsa City-County Public Library

This is excellent! This is the first time I have used Your Next Great Read, and I was not expecting personalized service. I thought it would be a computer-generated list. I love the personal attention to my questionnaire, and the suggestions and comments from a real person make them so much more meaningful. I especially love the “Reasons” you have given for selecting the books. It’s great hearing the opinion of another reader. There are five books in the list that I plan to read based on your comments alone…. I very much appreciate this; thank you.

ljx131002webHoward4b2 Your Next Great ReadThe new service provided the personal engagement with readers and gave us the time and space to consider fully the best choices for the tastes and preferences of each and match each individual reader to the best RA librarian for their needs.

Forming a service

The process of creating Your Next Great Read was not easy. We spent nearly eight months researching the service, planning how we could do it, experimenting with various approaches, and, finally, getting approval and buy-in from various administrative levels in our library. Then we selected and trained people to staff the team and figured out how to market and promote the service, organize the responses, and keep everything running smoothly.

Maintaining the Your Next Great Read service is not a cinch, either. We have all become better and faster at initiating guides, but it still takes time and considerable effort to consider a reader’s individual preferences and select authors and titles that are a good match. Keeping track of all of the forms and guides and communicating with readers take time and effort, too.

Despite the work, generating and implementing a personalized, form-based RA service is worth it. It is one of the best services a library can offer to energize staff and connect with readers. It increases the library’s relevance and value in the eyes of users.

The list of benefits in our initial proposal is an excellent overview of why libraries should consider starting a similar service:

  • Allows time for customer and staff to complete a deeper and deliberate RA interaction
  • Promotes the additional RA services provided by the library
  • Validates reading suggestions as an important, integral part of library services
  • Gives staff and customers a way to discuss books using appeal factors
  • Creates a tangible “product” that is seen as more valuable in the eyes of staff and customers
  • Offers a human and democratic alternative in the marketplace of reading/viewing suggestions (i.e., Amazon, Netflix, Barnes & Noble personal shopper, Goodreads, etc.).

NOTE: Download a copy of TCCL’s RA form as an ideal starting point to develop your own.

A boost to staff morale

The most surprising benefit of Your Next Great Read was the boost it gave to staff morale, energy, and confidence.

Creating personalized reading guides is intellectually challenging and psychologically rewarding. Unlike the automatic, low-level tasks of circulation, shelving, and simple reference work (retrieving the phone number for the local PetSmart on Peoria Avenue, or the winning numbers from the latest Power­ball drawing), carefully considering the sense of why a reader enjoys certain works and then locating titles that will fulfill specific reading tastes are interesting, complex, and relevant to both our professional and personal goals and values.

Furthermore, after creating a certain number of reading guides (around 125 guides in two years from the two of us; our team of 12 staffers create, on average, two guides per month), you start to feel like an RA superstar. Walking into the fiction stacks with a customer who loves Janet Evanovich—and finding not a single Stephanie Plum on the shelf—isn’t as daunting as it once was. Watching the reaction as you suggest read-alike after read-alike and discuss intelligently each one from the store of knowledge you’ve developed in constructing these guides is enormously gratifying. You know you’re an expert. So does your reader. That kind of authority is rewarding for both librarian and library customer alike.

We enjoyed our jobs before, but it’s not an overstatement to say that helping readers through Your Next Great Read has transformed our daily lives in a profoundly positive way.

Working a public library desk can be exhausting and dispiriting in more ways than one. This “emotional labor” cuts both ways, however. When you increase your positive interactions with the people you help directly, the impact of common, daily library problems dissipates. Your Next Great Read is not about the form, the survey tool, or even the guide itself; it is about people connecting to people and a generating relationship around the act of reading. This relationship is a powerful and positive one—for reader and librarian alike.

For example, as a freshman in college, Rebecca Howard read Louise Erdrich’s Love Medicine in a Native American literature course. Never having read anything like this before, Rebecca changed her major to English soon after and became a lifelong believer in story. Twenty years later, she had the opportunity to share Erdrich with another reader through Your Next Great Read. In a follow-up survey, this reader singled out Erdrich as a new favorite in response to the question, “Please list authors or books from your earlier set of suggestions that you particularly enjoyed.” She wrote, “All of Louise Erdrich” and continued, “Your selections were perfect for me. Thank you.” This interaction was enough to keep Howard smiling the rest of the day.

Advisory as advocacy

More than energizing staff, implementing Your Next Great Read has positioned our library as a central place for serving readers, strengthening our impact on the community.

We are admirers of the “life cycle librarianship” model that Bill Crowley developed, which emphasizes the role of public libraries as supporting reading and lifelong learning. He argues that libraries will remain relevant and valuable by addressing the “human learning needs from lapsit to nursing home.” Our experience with Your Next Great read has borne that out.

Laura Raphael recently met a Your Next Great Read participant while she was working at the public service desk. Glancing at Raphael’s name badge, this customer exclaimed, “Wait, you’re Laura? You made my reading guide!” A bit nervously, Raphael asked how the woman liked the suggestions, and the enthusiastic response was—“Are you kidding? I’ve loved most of them so far! You’re my new best friend! Now whenever I’m looking for something to read, I just go back to your list, and I know I’m going to find something good.”

This librarian-reader connection, in addition to earning new best friends, forms the core of quality readers’ advisory service. The enthusiasm in this customer’s response is her saying, “You get me!” Our affirmation and understanding of readers not only result in satisfied customers, they also creates a strong foundation of public support for the library’s role in the community.

Creating Reading Guides: Readiness Is All

To start creating personalized reading guides, the more preparation, the better. Here are Tulsa’s top form-based readers’ advisory (RA) readiness tips:

1) Training, training, training. To guarantee good personalized reading guides, have a firm grounding in RA precepts as well as a general knowledge of popular genres and authors.

We developed our own RA training course to prepare our Your Next Great Read team. If such training is not an option, we recommend these excellent resources:

  • The Popular Fiction Checklist created by the Adult Reading Round Table (ARRT) of Illinois (www.arrtreads.org)
  • The Readers’ Advisory Toolbox available via NoveList
  • Book Lust and More Book Lust by Nancy Pearl

For training on form-based RA in particular, including practice in creating reading guides, ALA Editions will offer for a fee our six-week “Re-Thinking Readers’ Advisory: An Interactive Approach” e-course starting on November 4.

2) Create your form carefully—and don’t be afraid to change it! The reading guide you give to readers begins with the form they complete describing their own reading tastes and desires. If your form doesn’t help you identify what readers are looking for—especially what appeals to them most—you won’t be able to create a valuable guide for them.

First take a look at what other libraries have done. Our first form was based on what Williamsburg Regional Library, VA, uses for its “Looking for a good book?” service. We were also charmed by Seattle Public Library’s “Your Next 5 Reads,” one open-ended question inviting readers to describe books and authors they’ve enjoyed in the past and why.

Don’t be afraid to change your form according to what is working and what is not. Responding to an informal evaluation by our team members, we shortened and refined our form, deleting sections librarians weren’t using—and that many readers neglected to complete—and adding more open-ended questions. These changes improved the reading guides and more were completed as a result.

Download a copy of TCCL’s RA form as an ideal starting point to develop your own.

3) Always be reading. Reading widely in a variety of genres and paying attention to their appeal factors is one of the best ways to know where to start looking for authors and titles to include in a personalized reading guide. If you’ve read, or at least have heard of, Tracy Chevalier, for example, you’ll know to avoid suggesting legal thrillers for that reader and instead explore other European historical novels.

4) Remember: It’s an RA interview…on paper. If you have any experience or training in RA work, you’re ahead of the game. What makes this service different from the typical, in-person RA interview is that it’s conducted through the medium of writing. The form gives readers the space to consider their own tastes, but it also gives you the time and space to consider books and authors that will match those tastes.

Nevertheless, all of the hallmarks of a good RA interview in person are valid in a form-based readers’ advisory interview, too, including a nonjudgmental approach, careful thought about reading appeals, and applying your knowledge and tools to find the best works for each user.

Rebecca Howard is a Readers’ Librarian for the Tulsa City-County Library System (TCCLS). She received her MLIS from the University of Oklahoma and has a master’s degree in Human Relations. Laura Raphael is an Associate Librarian for TCCLS. She earned an MA in English literature and will receive her MLIS from the University of Oklahoma in spring 2014. In 2011, she was the corecipient of the Community Leadership Award from the Oklahoma Humanities Council for creating and coordinating the literature discussion series “Novel Talk: Smart is good.”

This article was published in Library Journal. Subscribe today and save up to 35% off the regular subscription rate.

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Comments

  1. How much time does it take on average to create a guide from scratch? And I’m assuming that this is done off-desk – ?

    • Rebecca Howard says:

      The non-committal response is: it depends. We promise a 7-10 business day turn-around. Usually, a reader can expect to receive in less time (maybe 3-4 days). This is done during off-desk time primarily, yes, but librarians work on guides on the desk as well if it is a slower shift (usually later evenings).

    • But how many hours total?

  2. Any chance you can post an example of a response form or guide (I see an example of one at the top but I can’t enlarge it to actually read it)? How many titles do you include? Do you include a synopsis or reviews, and, if so, from what sources? This is awesome – great work Tulsa!

  3. Rebecca Howard says:

    Hi, Jessica. Please email me at rhoward@tulsalibrary.org; I’d be glad to send you a PDF of the survey and of a completed guide.

    Thanks.

  4. Rebecca Howard says:

    Sarah,
    Depending upon the survey, I can usually complete a guide in 1-2 hours, but some have taken me longer. All of us have become faster as we’ve developed our skills and broadened our knowledge of genres and authors.

  5. Dorothy Minor says:

    As a reader, I have taken advantage of the Your Next Great Read. After filling out the brief survey of my interests, I received a list of books. They were right on target. Subsequent lists have also been excellent choices. I have told my friends about Your Next Great Read because it helps us choose books when we have many from which to choose!

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