March 29, 2017

The Magic of Marketing Databases

header700bSPONSORED BY: EBSCO/NoveList and Library Journal

EVENT TIME AND DATE:  Wednesday, March 5th, 2014, 2:00-3:00 PM ET/11:00 AM – 12:00 PM PT

Archive now available!

Libraries are constantly challenged on how to get their customers to use the databases they purchase. This webinar will demonstrate how, with just the right mix of marketing and advertising magic, your library can increase usage of any database. That’s really what great advertising is all about!

Join expert marketer Nancy Dowd, author of Bite Sized Marketing: Realistic Solutions for Overworked Librarians, and Ryan Maxey, a graphic designer fresh from NYC, as they inspire you with ideas and examples that will turn around your database marketing.

To inspire you and help you get started this webinar will:

  1. Discuss specific advertising strategies for databases using web, email and social media
  2. Give examples of messaging that will drive your customers to use your databases
  3. Share model database advertisements that will inspire you


Nancy Dowd – LibraryAware Lead, NoveList

Nancy Dowd was working as director of marketing for the New Jersey State Library when a friend emailed her a job posting for a person to lead the development of a new marketing product NoveList was creating. Within six weeks, she had said good bye to the beautiful Jersey shore and moved to Durham, NC, to lead the development of LibraryAware. She is the co-author of ALA’s bestselling book, Bite-Sized Marketing, Realistic Solution for Overworked Librarians and The M Word blog. A popular speaker, Nancy has spoken around the world helping libraries improve their marketing and advocacy efforts. She is a recipient of the John Cotton Dana Award and serves on ALAs Public Awareness Committee.

Ryan Patrick Maxey – Graphic Designer, NoveList

Ryan Patrick Maxey, is a multifaceted designer whose objective is to create innovative and effective solutions for an ever-evolving world through the design of tangible products and personable interactions. Majoring in industrial design, Ryan has an in-depth understanding in Design Thinking and Strategy, lending itself well to solving problems we face from day to day. Ryan recently worked at Yeh Ideology, NYC, and is a freelance artist and designer. His step-mom is a librarian.


Etta Verma  – Reviews Editor, Library Journal 

Henrietta Verma is reviews editor at Library Journal, edits Library Journal and School Library Journal‘s reference review columns, and covers ereference and digital databases for both magazines. Before joining LJ‘s staff, Etta was reference editor at SLJ for five years and edited that magazine’s Series Made Simple supplement. Etta, who is from Ireland, has also been a reference librarian and a library director and is the mom of two avid readers.

Can’t make it March 5th? No problem! Archive now available for on-demand viewing at your convenience!

Follow us on Twitter! @LJEvent #LJMagic


Social Media Made Simple
Coding Program WorkshopLearn the tools and tactics to help you use social media to build your outreach to current and future patrons. In this 4-week online course beginning on May 17, you’ll learn how to use social media as an outreach and engagement tool, and receive one-on-one guidance from an experienced social media library luminary.


  1. Hi,
    I was hoping to view the archival version of the “Magic of Marketing Databases. I attended the webinar in March and my team is now ready to begin working on our marketing plan. I was very excited to see a link to March’s session and when I clicked on it, it said the webinar is no longer available. I was wondering if it would be possible to obtain a copy of this webinar and if not you may want to remove you archival link.