In February, Open Road Integrated Media announced that it would acquire E-Reads, a pioneer ebook publisher founded in 1999 by literary agent Richard Curtis. The deal is scheduled to close April 1, and adds 1,200 titles to Open Road’s catalog of 4,200 digital books. “It fleshes out Open Road’s growing genre list, specifically science fiction and fantasy,” said company cofounder and CEO Jane Friedman, “with authors like Harlan Ellison, Greg Bear, John Norman, Dave Duncan, Dan Simmons, Brian Aldiss, and Robert Sheckley.” The company plans to make the books available to all channels, including libraries, shortly after the agreement takes effect.
In a joint press release, Curtis said that in “an increasingly crowded marketplace,” he had come to realize that “it was time to seek an alliance with a company with greater resources, particularly in the all-important area of marketing.”
Marketing is central to Open Road and key to the expansion strategy set out by Open Road cofounder and CEO in late August, when it received an infusion of private equity capital. That capital enabled Open Road to purchase E-Reads. “We [will] bring all of our resources to connecting [E-Reads’ authors] with readers around the world,” said Friedman.