April 29, 2017

Library UX: Strategic Branding and Identity Development | Lead the Change


Presented by: Library Journal, Gale Cengage Learning, Rowman & Littlefield, and Total BooX

Event Date & Time: Tuesday, October 14th, 2014, 3:00 PM – 4:00 PM ET / 12:00 PM – 1:00 PM PT

RegisterYour library’s brand is more than a logo, and a strategic approach to branding and identity development will enable you to consistently express your library’s values and unique personality to your community. It will make your library memorable and recognizable, show that you care about details, and ultimately increase the amount of trust members have in your library.

During this insightful discussion moderated by Aaron Schmidt, Principal, Influx Library User Experience and LJ columnist (The User Experience), library branding mavens will share the basics of branding and identity development, show examples from their successful efforts, and share practical tips that you can implement right away.


  • Tina Thomas, Director, Marketing, Communications and Fund Development Division
  • Padgett Mozingo, Marketing and Communications Manager, Richland Library (SC)
  • Andrew Colgoni, Creator, Ad/Lib


  • Aaron Schmidt, Principal, Influx Library User Experience


Can’t make it October 14th? No problem! Register now and you will receive an email from Library Journal with the URL to access the archive for this event.

Also, be sure to sign up for the other two sessions in the LIBRARY UX Webcast Series:

LIBRARY UX: Creating Usable and Useful Websites

  • Tuesday, October 28th, 2014, 3:00 PM / 12:00 PM PT

LIBRARY UX: Unique Programs and Services for an Engaged Community

  • Thursday, November 20th, 2014, 3:00 PM ET / 12:00 PM PT









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Need help getting registered? Send us an email describing your problem.

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NOTE: Lead the Change programming is designed for ALL library staff members and stakeholders – directors, managers and supervisors; trustees; and staff at every level across all departments in public, academic and school (K-12) institutions.

Social Media Made Simple
Learn the tools and tactics to help you use social media to build your outreach to current and future patrons. In this 4-week online course beginning on May 17, you’ll learn how to use social media as an outreach and engagement tool, and receive one-on-one guidance from an experienced social media library luminary.
Designing the Future: A Design Thinking Workshop
The challenges facing libraries are real, complex, and varied. As such, they require new points of view, tools, and strategies. Join us June 7 at San José Public Library (CA) for this full-day workshop and tackle real-life problems during a series of collaborative exercises led by experienced design thinking facilitators from Chicago Public Library. Competitive team discounts are available. Please call 646-380-0773 to inquire about our discounted rates.


  1. Elizabeth Neill says:

    I’d like to find a link to an archived version of the webinar Library UX: Strategic Branding and Identity Development. Thanks.