November 24, 2017

Using Data to Better Serve Your Community

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Presented by: Gale & Library Journal

Event Date & Time: Tuesday, December 8th, 2015, 3:00 PM – 4:00 PM ET / 12:00 PM – 1:00 PM PT

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Analytics can position your library to better meet the needs of its patrons. Once you know exactly who is and isn’t using its products and services, you can affect change and focus outreach and collections based on real community data. Learn how Sacramento Public Library uses powerful insights from Analytics On Demand to make outreach decisions, inform staff, and market to targeted groups.

Panelists

Amy Calhoun – Communications and Virtual Services Manager, Sacramento Public Library

Amy oversees the communications department, website, online services, and social media channels. She cites the changing landscape of the virtual world as one of her favorite things about her job.

David Ziembiec – Western Region District Manager + Analytics Solutions, Gale

David is a co-founder of the analytics program at Gale. He resides in the Minneapolis-St. Paul area and holds a BA from the University of Minnesota.

Moderator

Matt Enis – Associate Editor, Technology for Library Journal
RegisterCan’t make it December 8th? No problem! Register now and you will receive an email from Library Journal with the URL to access the archive for this event.Follow us on Twitter! @LibraryJournal #LJGaleNeed help getting registered? Send us an email describing your problem.

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Comments

  1. Dear Library Journal:

    I am very interested in applying this kind of analysis to my branch. Will you be using public data as well as proprietary data? I don’t want to take the class if I cannot apply the content. Thank you!

    Jennifer

  2. Dear Library Journal

    I am very keen on using the method analizing data to make decision and create new ideas

    Like it a lot