November 27, 2015

Aaron Schmidt

About Aaron Schmidt

Aaron Schmidt ( is a principal at the library user experience consultancy Influx ( He is a 2005 LJ Mover & Shaker. He writes at

Setting UX Priorities | The User Experience

Aaron Schmidt

In my last column (LJ 10/1/15), I did my best to convince you that improving library UX must be a librarywide endeavor—all parts of the library impact the user experience, so everyone needs to be on board. Here, I want to look at the topic from a slightly different angle: Where do you begin with library UX? There’s so much to think about when it comes to improving libraries!

UX Means You | The User Experience


At the end of our 2014 book, Useful, Usable, Desirable: Applying User Experience Design to Your Library, Amanda Etches and I left readers with what we consider to be an important and inspiring ­message: “Every decision we make affects how people experience the library. Let’s make sure we’re creating improvements.”

Positive Signs | The User Experience

Aaron Schmidt

Criticism is necessary when a library aims to evaluate and improve the experience it is providing its members. Before you can start making improvements, you have to know what needs to be improved. This, of course, is no excuse to be negative, mean, accusatory, or defeatist. Criticism can and should be done positively and with good intention. After all, more flies get caught with honey, right?

Less is Less | The User Experience


Spring is HERE! Let’s celebrate this season of rebirth and renewal by thinking about making some changes in the library. Every library is burdened with a sacred cow or two. Some have an entire farm full! Laws of entropy dictate that once a library program or service starts, there’s a fair chance it will continue, even if it becomes clear at some point that it is no longer serving the purpose it once did. Sacred cows and other ineffective programs use up the valuable resource of staff time. The cost of feeding and maintaining sacred cows oftentimes doesn’t return much benefit to the ­library.

Studying Use, Sharing Space | The User Experience

Aaron Schmidt

A big part of improving library user experience is designing libraries based on user preferences and behavior. There’s no way to optimize touchpoints or create meaningful services if you don’t know anything about who you’re trying to serve, right? Many libraries collect and analyze user opinions, but fewer dive deeper into examining actual user behavior.

Library UX in Practice | The User Experience

Aaron Schmidt

The Southeast Florida Library Information Network (SEFLIN) is diving deep into library user experience (UX), and the organization’s member libraries are reaping the benefits.

Developing a Service Philosophy | The User Experience

Aaron Schmidt

It takes hard work to create a library that provides good user experience. As convenient as it would be, building an exemplary organization doesn’t happen by waving a wand. Instead, libraries must optimize all of their touch points, develop sane policies, design relevant services, and empower staff to provide members with top-notch ­function.

Taking Control of Your Website | The User Experience

Aaron Schmidt

I’ve heard it a lot: “We want to make OUR website better, but we’re stuck using our city’s system!” It breaks my heart every time, not only because of the underperforming library website but also because it means that a stakeholder in the local government isn’t recognizing that librarians are information professionals who might know a thing or two about websites. If you or someone you know is in this position, read on. Below is a letter, from me—a library website specialist—that you can send to your city manager or other stakeholder. With any luck, adding another voice to your cause will help you prevail.

Low-Cost, No-Cost UX | The User Experience

Aaron Schmidt

When budgets are tight, it is easy to feel frustrated and disempowered. After all, having access to a deep pool of funds makes it easy to get things done. But when times are tough, it doesn’t mean librarians should toss their hands in the air and give up on making user experience (UX) improvements. Here are a few things you can do to improve your library’s UX that won’t require finding much of a budget.

Library Inspiration | The User Experience

Aaron Schmidt

Reading about interesting library programs and services always inspires me. The ones I like best challenge my understanding of what libraries are and what they can do. So this month, I want to highlight a number of library offerings that have caught my attention.