While it’s not always part of the job description, trustees should think of themselves as marketers for their library. Advocacy is about more than just a positive attitude. Creative Library Marketing and Publicity: Best Practices, (Rowman & Littlefield, September 18), coedited by Robert J. Lackie and M. Sandra Wood, offers successful marketing campaigns and promotional methods from libraries of all types and sizes.
Five ethnic affiliates of the American Library Association (ALA) have joined together to form the Joint Council of Librarians of Color, Inc. (JCLC), a nonprofit organization that will work for the common needs of its members. JCLC is comprised of the Black Caucus of the American Library Association (BCALA), the Chinese American Librarians Association (CALA), the American Indian Library Association (AILA), the Asian/Pacific American Librarians Association (APALA,) and REFORMA: The National Association to Promote Library & Information Services to Latinos and the Spanish-speaking. While each of the affiliates will continue as separate entities, advocating for library and literacy issues within their individual constituencies, JCLC will “promote librarianship within communities of color, support literacy and the preservation of history and cultural heritage, collaborate on common issues, and…host the Joint Conference of Librarians of Color,” according to a statement issued June 8.
Over the years, the American Library Association (ALA) has hosted a number of divisions that support citizen-run library organizations. Friends of Libraries USA (FOLUSA) joined forces with the Association for Library Trustees and Advocates (ALTA) in 2009 to form the Association of Library Trustees, Advocates, Friends and Foundations (ALTAFF), which is now known as United for Libraries (UFL). Susan Schmidt, immediate past president of Friends of the Little Falls Library and media assistant, Wood Acres Elementary School (both in Bethesda, MD), was elected 2015–16 UFL vice president/president elect in May 2015.
The Texas State Library and Archives Commission (TSLAC) is celebrating a funding increase of $7.6 million dollars. On the weekend of June 20 the 84th Texas Legislature increased TSLAC’s appropriation for 2016–17, which includes resources to increase access to the TexShare and TexQuest database programs, and to launch the Texas Digital Archive (TDA), which will preserve and make available born-digital archival documents of the state government. In addition, TSLAC—which oversees statewide library and reading-related disability programs, as well as maintaining the Texas State Archives—gained funds necessary for staff salary adjustments and to implement a new automated accounting and payroll system.
At the American Library Association (ALA) Annual Conference, ALA’s United for Libraries division presented a well-received session, Getting a Bigger Piece of the Pie: Effective Communication with Funders and Policy Makers. A panel of three experienced fundraisers talked about what is and isn’t working in their ongoing mission to help support their libraries, offering a range of good advice to library leaders and fundraisers at every level.
On April 30 the academic publishing company Elsevier announced that it would be updating its article sharing policies. In a post on its website titled Unleashing the power of academic sharing, Elsevier’s director of access and policy Alicia Wise outlined a framework of new sharing and hosting policies, which include guidelines for sharing academic articles at every stage of their existence, from preprint to post-publication, and protocol for both non-commercial—that is, repository—and commercial hosting platforms.
New York City Mayor Bill de Blasio announced on June 22 an early agreement for the FY16 budget, which includes an additional $39 million for the city’s three library systems across all five boroughs. The funding will enable universal six-day service throughout the 217 branches across the city’s three systems—the Brooklyn Public Library (BPL), New York Public Library (NYPL), and Queens Library (QL)—as well as extended hours at many locations, and will translate in to approximately 500 new jobs. In addition, the de Blasio administration has committed to a $300 million ten-year capital budget for libraries.
The American Library Association (ALA) 2016–17 presidential campaign concluded on May 8, with Julie Todaro winning the role of president-elect. She prevailed over the rest of this year’s unusually large field—Joseph Janes, James LaRue, and JP Porcaro—by a narrow margin, edging out Janes, the runner-up, by only 22 votes. A total of 10,119 votes were cast for the position of president between March 24 and May 1.