December 7, 2016

Making the Library an Asset for Your Local Elected Officials

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While we’re all dealing with presidential election overload and exhaustion, we can’t ever lose sight of the importance of making our libraries an asset to our local elected officials.

Julie Webb: Tennessee’s Friend of the Year

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At their Trustees/Friends luncheon on April 8, the Tennessee Library Association and Friends of Tennessee Libraries (FOTL) jointly honored longtime Friend Julie D. Webb with their Friend of the Year Award, which celebrates a group or individual that has made a significant contribution to a Friends organization and the advancement of libraries in the state.

More Wins than Losses for Libraries

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On a long Election Night filled with tension and political upset, 79 libraries across the country had referenda on the ballot. The news for libraries was more good than bad. At press time, 54 had recorded wins and 12 losses, with the remainder either not applicable—representing votes to leave a district, for instance—or still too close to call.

Getting Friends To Advocate AND Sell Books

In this day and age, with libraries forced to defend their funding either to the voters every election cycle or local municipal leaders every budget season, it is essential for Friends groups to climb the ladder of library advocacy and see themselves as citizens who stand up for their libraries. For some, this will be a natural transition; for others, it is a total redefinition of what it means to be a Friend.

Email is the Key | The Digital Shift

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When working with political campaigns for EveryLibrary, we are often asked to identify the most important digital tactic for winning campaigns and advocating for libraries. Many of the people who ask expect us to talk about best practices using Facebook or Twitter to reach the public. They are usually surprised to hear we still believe email is the absolute most important tool for digital campaigns. This is true because email is still fundamentally the key to the Internet. Your library’s biggest goal in digital and in-person strategy should be the acquisition of email addresses.

Maximizing the Message | LJ 2016 Marketer of the Year Award

COLLATERAL They pushed the idea of the library through (below, clockwise from l.) ads in local movie theaters; 
a Facebook Lifelong Learning page piece; an insert in local utility bills; and an outdoor billboard. 
All photos courtesy of CML

Few libraries were untouched by the economic downturn of the 2000s. As systems began to rebound, however, a challenge was to replace the perception that they were down and out with the new reality of extended hours, replenished staff, and improved services. The strongest marketers among them also focused on the stories behind those comebacks, and information about what users could expect going forward. The Charlotte Mecklenburg Library (CML), in the city of Charlotte and County of Mecklenburg, NC, was determined not just to recover but to come back stronger than ever, to make sure its customers knew it—and to give them a chance to tell their side of the story.

Building Bridges at NDLC

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Over 400 librarians from across the U.S. and Canada came together at the University of California, Los Angeles (UCLA) on August 10–13 for the National Diversity in Libraries Conference (NDLC), organized around the theme “Bridges to Inclusion.” Co-presented by the UCLA Libraries and the Association of Research Libraries (ARL), this year’s conference was a jam-packed four days of learning, listening, sharing, growing, and strategic planning, providing opportunities for much-needed support and connections among librarians committed to doing diversity work.

Birmingham Public Library Board Funds Innovative Cool Awards

Birmingham Public Library Board presents the first Innovative Cool Award to help fund the Career Survival Program at Pratt City Branch Library. L-R: Library Trustee Eunice Johnson Rogers, Library Trustee Gwen Amamoo, Pratt City Library Branch Manager Deborah Drake Blackmon, and Byron Williams of Pratt City Library.

While many libraries have come up with creative rewards for staff innovation, the Birmingham Public Library (BPL) Innovative Cool Awards do double duty. The monthly award, funded and run by BPL’s ten-member Board of Trustees, is an incentive for staff to develop—and promote—engaging new programs and workshops, and also a way to connect the board with staff.

Gale Provides Analytics on Demand to EveryLibrary

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On August 8 Gale, a part of Cengage Learning, announced that it will provide its Analytics on Demand (AOD) service to EveryLibrary, a national nonprofit political action committee for libraries, free of charge, so that it may better analyze data about library supporters in advance of the November elections and on an ongoing basis for future campaigns.

Public Librarians Launch Libraries4BlackLives

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On July 21, the Movement for Black Lives’ National Day of Action, a team of four public librarians with backgrounds in social justice launched a new initiative, Libraries4BlackLives (L4BL). Jessica Anne Bratt, branch manager at Grand Rapids Public Library, MI; Sarah Lawton, neighborhood library supervisor for Madison Public Library, WI; Amita Lonial, learning experiences manager at Skokie Public Library (SPL), IL; and Amy Sonnie, adult literacy and lifelong learning librarian at Oakland Public Library, CA, joined forces earlier in the summer to create a website that would bring together library-based advocates who want to support the ideals and activism behind the #BlackLivesMatter movement.