Our colleagues in the political sciences spend considerable time studying voter behavior. They have identified several key reasons that people do or don’t come out to the polls. Human factors like self-identification with a candidate’s issues, personal familiarity with the candidate, and the voter’s own sense of civic responsibility set a baseline for likely support. Whether the voter trusts the election process and government in general, is knowledgeable about the issues and not just personalities, and whether there are barriers to his or her enfranchisement are also significant drivers. Finally, is the voter motivated to go to the polls to punch a chad, or does the campaign need to activate him or her? Over time, candidates have leveraged and shaped these human behaviors into the modern Get Out the Vote (GOTV) campaign. GOTV approaches becomes best practices for us to follow in library ballot campaigns.