June 20, 2017

Urban Librarians Unite Conference Proposes Advocacy, Activism

The theme of the Urban Librarians Unite (ULU) 2017 Conference, held at Brooklyn Public Library’s Central Library on April 7, was Dangerous Librarianship—an appropriate designation for a librarians challenging the status quo. Some 186 librarians from the New York metro area and beyond—including attendees from Massachusetts, Arizona, and California—gathered to share and learn about advocacy, social justice, alternative service models, privacy, leadership, and more.

Mastering Marketing | Library Promotion

Libraries are always looking for ways to engage and connect with patrons. But understanding the shift from traditional public relations (PR) to today’s customer-centric digital marketing landscape has become a key to successful engagement.

Building an Advocacy Team and Getting It Engaged | Trustees’ Corner

If there’s anything the 2016 presidential election cycle taught us, it’s be prepared. We can never underestimate the groundswell of support for an issue, institution, or person who may not support what a library provides to its community; the reliance on fake news rather than on facts (and how easy it is to have it go viral); or the power of emotion over reason.

A Unified Voice: Confronting an Assault on Information | Editorial

I wrote recently that the rate of media illiteracy is the information crisis of our time (“Faked Out,” School Library Journal, 1/17, p. 6), but now that very real issue has nonetheless been trumped by a full-on deliberate assault on the flow of information—from journalism and scientific research to dissemination via social media and traditional channels. There is no such thing as an alternate fact, but there is certainly an alternate reality: a chilling, censorial, obfuscating one being offered as a threatening new normal by the new federal administration in the first days and weeks of 2017.

Library for All Begins Scaling Up | Q&A with Isabel Sheinman

Library for All, a nonprofit organization that has created a digital library solution designed to deliver ebooks and high-quality educational materials to children and readers in developing countries, was recently honored with an Empowering People Award. The global competition held by the Siemens Stiftung foundation is designed to find the most innovative technology solutions currently improving people’s lives in the developing world.

Making the Library an Asset for Your Local Elected Officials

While we’re all dealing with presidential election overload and exhaustion, we can’t ever lose sight of the importance of making our libraries an asset to our local elected officials.

Julie Webb: Tennessee’s Friend of the Year

At their Trustees/Friends luncheon on April 8, the Tennessee Library Association and Friends of Tennessee Libraries (FOTL) jointly honored longtime Friend Julie D. Webb with their Friend of the Year Award, which celebrates a group or individual that has made a significant contribution to a Friends organization and the advancement of libraries in the state.

More Wins than Losses for Libraries

On a long Election Night filled with tension and political upset, 79 libraries across the country had referenda on the ballot. The news for libraries was more good than bad. At press time, 54 had recorded wins and 12 losses, with the remainder either not applicable—representing votes to leave a district, for instance—or still too close to call.

Getting Friends To Advocate AND Sell Books

In this day and age, with libraries forced to defend their funding either to the voters every election cycle or local municipal leaders every budget season, it is essential for Friends groups to climb the ladder of library advocacy and see themselves as citizens who stand up for their libraries. For some, this will be a natural transition; for others, it is a total redefinition of what it means to be a Friend.

Email is the Key | The Digital Shift

When working with political campaigns for EveryLibrary, we are often asked to identify the most important digital tactic for winning campaigns and advocating for libraries. Many of the people who ask expect us to talk about best practices using Facebook or Twitter to reach the public. They are usually surprised to hear we still believe email is the absolute most important tool for digital campaigns. This is true because email is still fundamentally the key to the Internet. Your library’s biggest goal in digital and in-person strategy should be the acquisition of email addresses.