When I started my blog in 2006, I named it The ‘M’ Word, because marketing was considered to be taboo for many in the library field. While the latest survey by Library Journal would indicate the needle has moved a bit, there is little doubt that many libraries still have a long road ahead of them. In that survey, fewer than 20 percent of all libraries have a marketing plan in place, and only 11 percent report that it is up-to-date. If that number doesn’t shock you, let’s talk about what it means not to have a marketing plan.
Urban Librarians Unite (ULU) collected more than 20,000 children’s books to help replace library collections damaged by Hurricane Sandy. The library advocacy and support group, founded by 2012 LJ Mover & Shaker Christian Zabriskie, also placed Mini Libraries in front of libraries that were closed by storm damage. Locations include Queens Library branches in [...]
From the American Library Association Digital Content Working Group:
The report, which was created by the ALA Digital Content & Libraries Working Group (DCWG), can be used by librarians to weigh ebook contract variables most important to their library. The report assesses 15 ebook contract variables of importance to libraries, ranging from ebook title inclusion, to ebook pricing, to immediate patron access. These variables include important ebook lending characteristics, such as ebook revenue streams for publishers and ebook accessibility for people with disabilities.
On December 3rd, 2012, the St. Johnsbury Athenaeum Board of Trustees announced it would lay off its entire library, docent, and information technology staff, then “ask them to consider applying for the newly formed Athenaeum positions,” Bill Marshall, chair of the Athenaeum Board of Trustees, said in a letter.
The top distributors of ebooks to public libraries along with some of their counterparts among ILS vendors are going to sit down with leading librarians from the U.S. and Canada at the end of this month to discuss how the technology and business model for electronic lending should develop.
The January 28 gathering at the Seattle Public Library will coincide with the Midwinter meeting of the American Library Association, although the roundtable discussion is not part of the conference.