May 28, 2016

SPONSORED CONTENT

Going Geosocial: Big Data Research

Big Data Research

Professor Matthew Zook, Co-Editor of the journal Big Data & Society and Professor in the Department of Geography at the University of Kentucky, weighed in on the subject of supporting big data research for the third and final piece in our webcast series “Libraries & the Changing Scholarly Environment” presented by Electronic Resources & Libraries (ER&L), and sponsored […]

Core Customer Study Analyzes Library Demographics

core-customer-intelligence-cover-page-001

A new report published March 29, “Core Customer Intelligence: Public Library Reach, Relevance, and Resilience,” brings together market segmentation from ten public library systems across the United States to explore how libraries can examine and act on granular data about their core customers—the 20 percent of cardholders who check out the most physical materials. Using 2014 customer and checkout data to group top library users by lifestyles, interests, preferences, and behaviors, the study drills down into community demographics to reveal that core customers aren’t found in any one segment of the population but occur across all lines, reflecting the diversity of their communities.

No More Viewbooks: Higher Ed Marketing is Headed Inbound | From the Bell Tower

Steven Bell

The days when our colleges and universities did mass mailings to huge numbers of high school students is coming to an end. As with many other things, the Internet and social media have changed everything.

The New Fundraising Landscape | Budgets & Funding

ljx160101webPeet

Public libraries in the United States have traditionally relied on local support for the vast majority of their revenue. While this is still largely true, the funding landscape is getting more diverse, and there is a greater need for libraries to be increasingly creative when it comes to balancing base funding with new sources. Money allocated at the local level rarely stretches far enough to cover staffing, operations, collection development, and programming, let alone experimentation to invent or test innovative new services. Local funding is also subject to political winds as administrations change.

World Series Sparks Twitter War Between New York, Kansas City Libraries

Mets Bagels from NYPL Enter Twitter War with KCMO PL

Feats of athleticism and a chance to bond over the thrill of victory and the agony of defeat—looking at you, fellow Cubs fans—are great and all, but let’s face it: the most fun part of any sporting event is the chance to heckle your friends rooting for the opposing team. Need proof? Observe the latest round of Twitter Trash Talk between librarians in Kansas City and New York as the Royals and Mets face off in the World Series.

ALA Launches “Libraries Transform” Campaign

Libraries-Transform-250x250-80yp

On October 29 American Library Association (ALA) president Sari Feldman launched the Libraries Transform campaign, a three-year national public awareness initiative focusing on the ways public, academic, school, and special libraries and librarians across the nation transform their communities. Events kicked off in Washington, DC, as the Libraries Transform team visited a cross-section of transformative libraries, and will continue with contributions from libraries—and library lovers—everywhere.

Planning Your Library Vote | Trustees Corner

Libby Post of Communication Services

Resistance from taxpayers. Reluctance from board members. Friends not ready to be advocates. It’s no secret: waging a successful budget/funding vote, building referendum, or redistricting campaign can be challenging for any library.

Getting a Bigger Piece of the Fundraising Pie | ALA Annual 2015

united-for-libs

At the American Library Association (ALA) Annual Conference, ALA’s United for Libraries division presented a well-received session, Getting a Bigger Piece of the Pie: Effective Communication with Funders and Policy Makers. A panel of three experienced fundraisers talked about what is and isn’t working in their ongoing mission to help support their libraries, offering a range of good advice to library leaders and fundraisers at every level.

Darien Library Launches Video Site, Debuts Web Series

DarienLibrary.tv thumnail

Connecticut’s Darien Library last week launched darienlibrary.tv, a new website designed to offer streamlined access to the library’s archive of library-created video content, including recorded author lectures, educational seminars, TechCast “how to” series on consumer technology, reader recommendation presentations, and more. Much of this content was already available online, but on a “hodgepodge” of sites, explained Assistant Director for Innovation and UX John Blyberg.

Building a Display-Driven Strategy | Brand Insider

GO DEEP Clustering copies from multiple branches allows a display that circulation doesn’t destroy, such as this one at Anythink. Photo courtesy of Anythink Libraries

Finding great books is getting even harder now as more and more books are published every year. Nearly a million new books flooded the market last year alone—about half of them self-published. LJ’s Patron Profiles data shows that libraries can be a great source for book discovery—32 percent of patrons find books to read or borrow from libraries. But there are still many more readers to reach. Readers’ advisory and online discovery both continue to play big roles in connecting readers to new titles, authors, and even genres they might not have sought out on their own. In the physical space, there is much more that can be done by reinventing how libraries approach the art of the display.