April 24, 2015

Building a Display-Driven Strategy | Brand Insider

GO DEEP Clustering copies from multiple branches allows a display that circulation doesn’t destroy, such as this one at Anythink. Photo courtesy of Anythink Libraries

Finding great books is getting even harder now as more and more books are published every year. Nearly a million new books flooded the market last year alone—about half of them self-published. LJ’s Patron Profiles data shows that libraries can be a great source for book discovery—32 percent of patrons find books to read or borrow from libraries. But there are still many more readers to reach. Readers’ advisory and online discovery both continue to play big roles in connecting readers to new titles, authors, and even genres they might not have sought out on their own. In the physical space, there is much more that can be done by reinventing how libraries approach the art of the display.

Lights and Camera In Action at Tampa Bay Libraries

Tampa Bay Library Consortium logo

Libraries in Central Florida are getting ready for their closeup. The Tampa Bay Library Consortium (TBLC), which represents 113 public, academic, school, and special libraries in the Sunshine State, has brought on a full-time videographer to serve each branch, and the consortium as well. Now special events, chats with authors, and even monthly newsletters from TBLC members are getting professional video treatment.

Change for Researchers’ Sake | Not Dead Yet

Cheryl LaGuardia

If there’s one word I’d choose as the single most repeated term in libraries over the course of my career (thus far) it would be “change.” And that word has usually had a good connotation for me, since I’ve always figured that if you’re going to change something, you’re going to change it for the better. But now… I’m not so sure.

What Gets You Going and Keeps You Going? | Not Dead Yet

Cheryl LaGuardia

A recent mailing from my library school alma mater (SUNY Albany) brought with it the realization that I’ve been a librarian for quite a long time (36 years and 6 months, to be precise, but who’s counting…), and yet, I feel about my work now very much as I did in my first job as a part-time reference librarian at Union College.

“Beacon” Technology Deployed by Two Library App Makers

Beacons by Estimote

Library app developers Capira Technologies and BluuBeam have separately announced the launch of micro location information services that will enable libraries to send highly targeted, location-relevant messages to Bluetooth-enabled Android and iOS smartphones.

1,000 Words | Insights and Outcomes

GET GRAPHIC: Ad/lib's clean look practices what it preaches

We’re all familiar with the old saying that a picture is worth 1,000 words. But when it comes to communication with our patrons, whether existing or potential, many in libraryland are more comfortable crafting the 1,000 words than the graphics to sit alongside—or replace—them.

Gale Asks Users for “My Library Story”

my_library_story_screenshot

Much of the mainstream media coverage concerning libraries these days is focused on the challenges they face, escalating budget cuts, and questions about their relevance in today’s world. Library resource vendor Gale, part of Cengage Learning, wants to help turn those perceptions around and show libraries in a more positive light. On September 30 Gale launched My Library Story (MLS), an online community where people can share the many different ways libraries have changed and enriched their lives.

Library UX: Strategic Branding and Identity Development | Lead the Change

LTC2014_UXWebcast_Thumbnail_Branding_Web

Tuesday, October 14th, 2014, 3:00 PM – 4:00 PM ET / 12:00 PM – 1:00 PM PT
During this insightful discussion moderated by Aaron Schmidt, Principal, Influx Library User Experience and LJ columnist (The User Experience), library branding mavens will share the basics of branding and identity development, show examples from their successful efforts, and share practical tips that you can implement right away.
Register Now!

Libraries Welcome Writers in Residence

The Reed Foundation Library and Margo Viscusi Reading Room at Poets House

Libraries have always been second homes to many writers. Two programs are hoping to further encourage that relationship starting this fall and into the future. The Public Library of Cincinnati’s Writer-In-Residence program and the CHP in the Stacks residency program from publishing company Coffee House Press (CHP) will give select writers stipends to do their work in a library while helping publicize that library’s resources to the community.

NYPL Sees Success with #Ireadeverywhere Initiative

atwood

On August 5, the New York Public Library (NYPL) launched a social media initiative using the hashtag #Ireadeverywhere. Participants post pictures of themselves on social media reading something—books, e-readers, magazines—in whatever location they want using the designated hashtag. Contributors have gotten creative with their submissions. People took pictures of themselves reading at hair salons, in front […]