Library News, Reviews, and Views
In today’s world, savvy businesses know that they can no longer just sell a product. Similarly, when a marketplace is roiling with change (like the library field), many companies shift their focus to help it compete—especially (as is the case with libraries) when there is little institutional history to drive that sense of competition. Among [...]
Patron Profiles is a new quarterly publication from Library Journal, based on in-depth, trended research among a national sample of 2000+ public library consumers. It has so much to offer libraries! If you haven’t yet subcribed to Patron Profiles and want to understand how it can help you….especially from a marketing perspective…join me for a [...]
Here’s a heresy. People don’t like to read. They don’t read signs, they don’t read fliers and they don’t read all that web copy. As a writer, I love me some words. But I’ve learned that to communicate a message less is more. So I wanted to share with you this trend, Infographics: using visual [...]
“If you can’t measure it, it’s just a hobby.” I’m always citing this adage of Jack Welch, former CEO of GE. In marketing, it’s not enough to do, it has to work. That’s where measurement comes in. And, for me, 2012 is all about that. I’m asking these kinds of questions: What do we want people to do [...]
By Ron Stang Barry Holmes, the CEO of the Windsor Public Library in Ontario, Canada, is on a mission to eliminate fines for overdue materials, even as his library is being obliged to move into a new home. Starting January 1, Windsor will be the first major Canadian library system to eliminate fines. There is [...]
Patron Profiles is the first, nationally trended survey of library users that tracks their experiences using library content and services, and puts this data in the context of broader consumer behavior. Awesome!
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