October 21, 2014

Gale Asks Users for “My Library Story”

my_library_story_screenshot

Much of the mainstream media coverage concerning libraries these days is focused on the challenges they face, escalating budget cuts, and questions about their relevance in today’s world. Library resource vendor Gale, part of Cengage Learning, wants to help turn those perceptions around and show libraries in a more positive light. On September 30 Gale launched My Library Story (MLS), an online community where people can share the many different ways libraries have changed and enriched their lives.

Library UX: Strategic Branding and Identity Development | Lead the Change

LTC2014_UXWebcast_Thumbnail_Branding_Web

Tuesday, October 14th, 2014, 3:00 PM – 4:00 PM ET / 12:00 PM – 1:00 PM PT
During this insightful discussion moderated by Aaron Schmidt, Principal, Influx Library User Experience and LJ columnist (The User Experience), library branding mavens will share the basics of branding and identity development, show examples from their successful efforts, and share practical tips that you can implement right away.
Register Now!

Libraries Welcome Writers in Residence

The Reed Foundation Library and Margo Viscusi Reading Room at Poets House

Libraries have always been second homes to many writers. Two programs are hoping to further encourage that relationship starting this fall and into the future. The Public Library of Cincinnati’s Writer-In-Residence program and the CHP in the Stacks residency program from publishing company Coffee House Press (CHP) will give select writers stipends to do their work in a library while helping publicize that library’s resources to the community.

NYPL Sees Success with #Ireadeverywhere Initiative

atwood

On August 5, the New York Public Library (NYPL) launched a social media initiative using the hashtag #Ireadeverywhere. Participants post pictures of themselves on social media reading something—books, e-readers, magazines—in whatever location they want using the designated hashtag. Contributors have gotten creative with their submissions. People took pictures of themselves reading at hair salons, in front […]

Library Unlimited: Amazon and the limits of the book brand | Editorial

Rebecca T. Miller

Libraries are about much more than books. This simple truth bears repeating in light of the response to Amazon’s July announcement of the Kindle Unlimited ebook subscription service and the all too many reductive and ill-informed reactions that followed.

Coasters Speak Louder Than Words | One Cool Thing

ljx140501webCoolThingb

Lobbying for libraries can be a painfully earnest affair. But not so in New York State, where the New York Library Association (NYLA) adopted a playful new strategy to reach legislators and their staffs where they may be at their most receptive—relaxing with a drink after work. NYLA didn’t break the rules by buying beverages for lawmakers…it simply provided a coaster for them.

Give Them What They Want | The User Experience

Aaron Schmidt

What would happen if your library’s website disappeared? You’d probably get a lot of phone calls. f I had to guess, most would be about: Finding library items, renewing library items, and library hours and locations. This thought experiment gives us some perspective about the things library websites should be focusing on—the critical tasks users are trying to accomplish. It also offers perspective on the aspects of our websites that are comparatively unimportant—everything else.

Academic Movers 2014: In Depth with Karen Lauritsen

Movers2014webBigLauritsenb

In this first of an interview series sponsored by SAGE, LJ goes in depth with this year’s Movers & Shakers from academic libraries, delving into just how and why they pulled off the projects that brought them recognition as innovators, change agents, and more. Karen Lauritsen was chosen as one of this year’s Tech Leaders for her work as Communications & Public Programs Coordinator at the Robert E. Kennedy Library of California Polytechnic State University in San Luis Obispo.

Random’s First Look Book Club Up and Running | PubCrawl

Francine Fialkoff

In an internal Random House memo, Jen Childs, director of Library Marketing, reported that the department’s latest initiative, First Look Book Club, took off to a roaring start in February, with 2,500 subscribers opting in. The club, a new book discovery tool, is an offshoot of Suzanne Beecher’s Dear Reader, which began offering five-minute chapter snippets in 2000. While many libraries subscribe to Dear Reader for a fee (it is free to library patrons), the First Look Book Club is free to all and goes direct to librarians, patrons, and “book lovers everywhere,” said Childs, with one Random House title featured each week.

The Magic of Marketing Databases

icon125

Wednesday, March 5th, 2014, 2:00 – 3:00 PM ET Libraries are constantly challenged on how to get their customers to use the databases they purchase. This webinar will demonstrate how, with just the right mix of marketing and advertising magic, your library can increase usage of any database. That’s really what great advertising is all about! Join expert marketer Nancy Dowd, author of Bite Sized Marketing: Realistic Solutions for Overworked Librarians, and Ryan Maxey, a graphic designer fresh from NYC, as they inspire you with ideas and examples that will turn around your database marketing.
Archive now available!