Linked data consulting and development company Zepheira is partnering with several vendors and libraries on the Library.Link Network, a project that promises to make relevant information about libraries, library events, and library collections prominent in search engine results. The service aims to address a longstanding problem. The world’s library catalogs contain a wealth of detailed, vetted, and authoritative data about books, movies, music, art—all types of content. But the bulk of library data is stored in MARC records. The bots that major search engines use to scan and index the web generally cannot access those records.
A new report published March 29, “Core Customer Intelligence: Public Library Reach, Relevance, and Resilience,” brings together market segmentation from ten public library systems across the United States to explore how libraries can examine and act on granular data about their core customers—the 20 percent of cardholders who check out the most physical materials. Using 2014 customer and checkout data to group top library users by lifestyles, interests, preferences, and behaviors, the study drills down into community demographics to reveal that core customers aren’t found in any one segment of the population but occur across all lines, reflecting the diversity of their communities.
Public libraries in the United States have traditionally relied on local support for the vast majority of their revenue. While this is still largely true, the funding landscape is getting more diverse, and there is a greater need for libraries to be increasingly creative when it comes to balancing base funding with new sources. Money allocated at the local level rarely stretches far enough to cover staffing, operations, collection development, and programming, let alone experimentation to invent or test innovative new services. Local funding is also subject to political winds as administrations change.
On October 29 American Library Association (ALA) president Sari Feldman launched the Libraries Transform campaign, a three-year national public awareness initiative focusing on the ways public, academic, school, and special libraries and librarians across the nation transform their communities. Events kicked off in Washington, DC, as the Libraries Transform team visited a cross-section of transformative libraries, and will continue with contributions from libraries—and library lovers—everywhere.
At the American Library Association (ALA) Annual Conference, ALA’s United for Libraries division presented a well-received session, Getting a Bigger Piece of the Pie: Effective Communication with Funders and Policy Makers. A panel of three experienced fundraisers talked about what is and isn’t working in their ongoing mission to help support their libraries, offering a range of good advice to library leaders and fundraisers at every level.
Connecticut’s Darien Library last week launched darienlibrary.tv, a new website designed to offer streamlined access to the library’s archive of library-created video content, including recorded author lectures, educational seminars, TechCast “how to” series on consumer technology, reader recommendation presentations, and more. Much of this content was already available online, but on a “hodgepodge” of sites, explained Assistant Director for Innovation and UX John Blyberg.