Library app developers Capira Technologies and BluuBeam have separately announced the launch of micro location information services that will enable libraries to send highly targeted, location-relevant messages to Bluetooth-enabled Android and iOS smartphones.
Much of the mainstream media coverage concerning libraries these days is focused on the challenges they face, escalating budget cuts, and questions about their relevance in today’s world. Library resource vendor Gale, part of Cengage Learning, wants to help turn those perceptions around and show libraries in a more positive light. On September 30 Gale launched My Library Story (MLS), an online community where people can share the many different ways libraries have changed and enriched their lives.
Tuesday, October 14th, 2014, 3:00 PM – 4:00 PM ET / 12:00 PM – 1:00 PM PT
During this insightful discussion moderated by Aaron Schmidt, Principal, Influx Library User Experience and LJ columnist (The User Experience), library branding mavens will share the basics of branding and identity development, show examples from their successful efforts, and share practical tips that you can implement right away.
Libraries have always been second homes to many writers. Two programs are hoping to further encourage that relationship starting this fall and into the future. The Public Library of Cincinnati’s Writer-In-Residence program and the CHP in the Stacks residency program from publishing company Coffee House Press (CHP) will give select writers stipends to do their work in a library while helping publicize that library’s resources to the community.
Lobbying for libraries can be a painfully earnest affair. But not so in New York State, where the New York Library Association (NYLA) adopted a playful new strategy to reach legislators and their staffs where they may be at their most receptive—relaxing with a drink after work. NYLA didn’t break the rules by buying beverages for lawmakers…it simply provided a coaster for them.
What would happen if your library’s website disappeared? You’d probably get a lot of phone calls. f I had to guess, most would be about: Finding library items, renewing library items, and library hours and locations. This thought experiment gives us some perspective about the things library websites should be focusing on—the critical tasks users are trying to accomplish. It also offers perspective on the aspects of our websites that are comparatively unimportant—everything else.
In this first of an interview series sponsored by SAGE, LJ goes in depth with this year’s Movers & Shakers from academic libraries, delving into just how and why they pulled off the projects that brought them recognition as innovators, change agents, and more. Karen Lauritsen was chosen as one of this year’s Tech Leaders for her work as Communications & Public Programs Coordinator at the Robert E. Kennedy Library of California Polytechnic State University in San Luis Obispo.