This is the first in a series of articles in which Nancy Dowd will examine the results of an exclusive survey of library professionals from more than 400 public libraries across the U.S. on public library marketing. The survey was conducted jointly with the NoveList division of EBSCO Publishing.
Lansdowne Public Library’s “Read It” video, based on Michael Jackson’s “Beat It”, was originally yanked from YouTube for a copyright violation. But the story may have a happy ending: the library director told LJ that “The Lansdowne Public Library ‘Read It!’ parody is back up on YouTube and I believe that it will stay there.”
Kansas State University Salina and Kansas Wesleyan University partnered to create a graphic novel that explains how to conduct effective library research. Heidi Blackburn, undergraduate services librarian at Kansas State Salina, and Kate Wise, associate librarian at Kansas Wesleyan, worked with Kansas State Salina student Greg Charland to create storyboards. Blackburn and Wise wrote the instructional portion, and Charland co-wrote and illustrated the result: Legends of the Library Ninjas: A Quest for Knowledge.
We hear the word advocacy used a lot these days. And I have heard definitions of advocacy that are all over the board. Some people define advocacy as speaking up about the importance of a topic (such as libraries) to their friends, neighbors, and even strangers they may encounter. Others talk about advocacy as being a targeted public awareness effort. For purposes of this column, I will be referring to advocacy as a political process in which we speak to our elected officials about the importance of an issue and request specific action on their behalf such as increasing funding for the issue.
In an effort to benefit the Massachusetts Library Association (MLA) while showcasing the diverse men and women who promote library services to the state’s teens and children, the Youth Services Section of the MLA will soon begin selling the “Tattooed Youth Librarian Calendar.” To produce the calendar, sixteen models from libraries throughout the state participated in a September 16 photo shoot, produced by a local photographer on a volunteer basis.
The San Francisco Public Library has announced the winners of its Library Card Design Contest organized by ImproveSF, a citywide program designed to help the local government to work directly with its citizens on different projects. Five winning designs—one from each of five age/grade categories—were ultimately selected from a field of 3,500 entries submitted in September and October. A panel of judges initially winnowed the field to 10 finalists in each age group; the public then selected the winners by voting at ImproveSF.com.