At my first ALA conference, I attended a “marketing” session that swooned over shoelaces as a great word of mouth marketing technique. At this PLA the marketing tracks focused on measurement, datamining, focusing our story on a few key messages and redefining how we go to market. Hallelujah!
That’s the question posed in a worldwide survey to CMOs (Chief Marketing Officers) by IBM. Today I heard a presentation of the results and…you want to laugh? … the Big Guns aren’t that different from those of us in little ‘ole library marketing. IBM issued this report on the survey, and this opening salvo certainly [...]
Did you miss keynoter, Garry Golden at the LJ Directors Summit? Don’t miss him again! Be sure to register for this upcoming webcast: Discover a 21st Century Roadmap for Community Outcomes. It’s next Tuesday, March 6 at 2:00 p.m. Eastern. Garry blew everyone away with his presentation at the Summit. He was inspiring, relevant, challenging [...]
Have you been invited to “check out my stuff on Pinterest” yet? It’s a social media tool based on recommendations and works like a virtual pinboard. You can aggregate a ton of visuals to tell your story and users browse your pinboard. (Just today I was saying that libraries need to redefine the word “browsing ”.) [...]
Patron Profiles is a new quarterly publication from Library Journal, based on in-depth, trended research among a national sample of 2000+ public library consumers. It has so much to offer libraries! If you haven’t yet subcribed to Patron Profiles and want to understand how it can help you….especially from a marketing perspective…join me for a [...]
“If you can’t measure it, it’s just a hobby.” I’m always citing this adage of Jack Welch, former CEO of GE. In marketing, it’s not enough to do, it has to work. That’s where measurement comes in. And, for me, 2012 is all about that. I’m asking these kinds of questions: What do we want people to do [...]
Oh, my gosh, y’all! What a great, great summit. Wish all of you could have been here at Columbus Metropolitan Library as we helped present LJ’s third annual Directors Summit: Moving from Outputs to Outcomes. CML Executive Director Patrick Losinski welcomes guests at the opening luncheon. Summit Panelists Brad Mitchell, Senior Director, Ohio Appalachian Collaborative [...]