The ALA’s new public awareness initiative is a savvy approach to the broad challenge libraries face as they continue to evolve and must communicate what they actually contribute to their communities. Much more than talk, Libraries Transform is an actionable toolkit you should put to work now to help your constituency understand the real life of libraries.
On October 29 American Library Association (ALA) president Sari Feldman launched the Libraries Transform campaign, a three-year national public awareness initiative focusing on the ways public, academic, school, and special libraries and librarians across the nation transform their communities. Events kicked off in Washington, DC, as the Libraries Transform team visited a cross-section of transformative libraries, and will continue with contributions from libraries—and library lovers—everywhere.
The opening general session of this year’s American Library Association (ALA) conference in San Francisco was a victory celebration, thanks largely to ALA’s luck and planning in booking Roberta Kaplan, lawyer for the Supreme Court case that overturned the Defense of Marriage Act, as the opening keynote. On the two-year anniversary of that case, the court found in favor of marriage equality, turning Kaplan’s appearance into so much more than a speech. While Sunday’s Pride Parade added logistical complications to travel, the mood was gala, with many of the 15,883 attendees and 6,813 exhibitors popping over to see the scene or participate. Total attendance was up by almost 3,000 compared with the 2014 annual conference in Las Vegas.
While it has always fallen to libraries to preserve the historical record of the communities they serve, libraries also need to consider their own history—especially in light of the changing landscape they face. At the American Library Association (ALA) Annual Conference, a panel of three authors whose recent books focus on private, public, and academic libraries spoke with moderator Barbara Hoffert, editor of LJ’s Prepub Alert, on Libraries and Book Collections as Essential Cultural Institutions: A Historical and Forward-Looking Perspective. The panelists discussed their own studies, and charged libraries to examine the cultural legacies of their own collections.
At the American Library Association (ALA) Annual Conference, ALA’s United for Libraries division presented a well-received session, Getting a Bigger Piece of the Pie: Effective Communication with Funders and Policy Makers. A panel of three experienced fundraisers talked about what is and isn’t working in their ongoing mission to help support their libraries, offering a range of good advice to library leaders and fundraisers at every level.
The use of video in higher education isn’t new, but the delivery method is changing. Streaming video offers access to important content and cutting-edge issues, and is easy to integrate into online courses. However, its recent popularity in the classroom—both on campus and for distance education—requires faculty, librarians, and distributors alike to learn a new set of rules. The American Library Association’s (ALA) Video Round Table hosted a session at the ALA Annual Conference to examine student and faculty engagement with streaming video, and the concerns surrounding it.
While the American Library Association (ALA) Office for Information Technology Policy (OITP) is largely concerned with policy on the legislative level, an OITP-sponsored program at ALA’s 2015 annual conference, Hacking the Culture of Learning in the Library, focused on what libraries themselves need to know to function as outside-the-school-walls learning zones. Moderator Christopher Harris, school library system director at Genesee Valley Educational Partnership and ALA OITP Fellow for Program on Youth and Technology Policy, began the interactive session by noting that public, school, and academic libraries have a great opportunity to frame a common theme to work around—Libraries Are Education—and set about exploring some of the issues at stake.
As proof positive that, even with their superior powers of observation and vision, librarians can’t predict the future, the planners for the American Library Association 2015 annual conference definitely underestimated how many people would be attending the program Look into the Crystal Ball: Future Directions for Higher Education and Academic Libraries, sponsored by the Association of College and Research Libraries University Libraries Section (ACRL ULS). Every seat was filled, as well as all available floor space, with attendees eager to hear the panel’s thoughts on what the future may hold for academic libraries.
The American Library Association’s annual conference produced a crop of comics news, beginning with the Comic Book Club Handbook, a new resource produced by Comic Book Legal Defense Fund in collaboration with Comic-Con International, with the assistance of Erwin Magbanua of the San Diego Public Library and illustrated by cartoonist Rick Geary.