May 18, 2012

Webcasts

Library Journal‘s dynamic and informative webcasts span a wide spectrum of topics and audiences to help viewers improve their libraries, build collections and better service patrons. We cover a wide range of topics including collection development, technology, publishing and author interviews and each webcast is available free for both live and archive viewing. Our webcast presentations are so popular that in a recent survey, 99% of attendees enjoyed receiving information in this format and 72% of respondents have recommended our webcasts to colleagues.

Authority, Connectivity, and Discovery: The Evolving Role of Reference in the Wiki Age

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The proliferation of free online resources has caused user habits and expectations to change drastically in the last decade, and there is no doubt that they will continue to evolve along with technology trends and advancements. Publishers, specifically reference publishers, have needed to meet these demands and have striven to exceed them – delivering new and innovative ways to access authoritative facts quickly, easily, and accurately. Some now deliver the next step in the research experience – providing effortless pathways beyond the facts and figures of free resources or standard reference, making the user’s journey into encyclopedias, scholarly works, and journal articles effortless and seamless. These publisher initiatives have the potential to revolutionize the role of reference in the library, and the way reference is used by researchers at every level.

Why are traditionally-published reference resources still necessary? What are publishers doing to make them accessible, usable, and discoverable in the library and on the free Web? How are these changes impacting reference’s presence in the library? How are user habits affecting how reference is published, developed, and utilized? Register now to hear our esteemed panel, including Oxford University Press’ Robert Faber, Editorial Director for Reference (UK), Dave Tyckoson, reference librarian and Associate Dean at California State University, Fresno, and Dinah Birch, Professor of English Literature and Pro-Vice-Chancellor for Research and Knowledge Exchange at the University of Liverpool and Editor of the newest edition of the classic Oxford Companion to English Literature, 7th Edition, on a panel moderated by Library Journal and School Library Journal Reference Editor Etta Thornton, as they tackle the topic of the ever-changing role of, and need for, authoritative reference in today’s libraries in the “Wiki age.” Register now!

Cataloging at the Crossroads: Challenging the Only Show in Town

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Wednesday, June 13, 2012, 1:00 PM EST With the acquisition of its last remaining competitor in 2006, OCLC became the only full service bibliographic utility in the U.S. The idea for a new, low-cost, highly functional alternative to OCLC for cataloging arose from a series of conversations with librarians who wereinterested in having a choice in library cataloging services, removing restrictions on the use of data, and finding a way to reduce costs during tough economic times.

SkyRiver Technology Solutions, launched in 2009, is increasingly seen as a viable alternative to OCLC. Our panel will examine the future for competition in the library cataloging marketplace in light of changing assumptions about library service, new technologies, and unprecedented economic challenges. Register now!

eBooks: a New Paradigm in Douglas County, or a New Twist on the Past?

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Tuesday, June 12, 2012, 3:00-4:00 PM EST The staff at the Douglas County Libraries in Colorado have been implementing for the past year an innovative ebook lending model that gives the library actual ownership of the ebook file, rather than leasing access to it via a third party. The library has its own content server and after striking deals with various publishers it loads the files onto the server and applies the requisite DRM before lending. The library is providing a concrete example of how in the digital age libraries remain reliable stewards of intellectual content. In this webinar, Jamie LaRue, the library’s director, Monique Szendze, the IT director, and Lisa Long Hickman, the sales and marketing manager for Dzanc Books, will discuss the model. Register now!

Rediscover the Nineteenth Century: The creation and organization of Nineteenth Century Collections Online

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Tuesday, May 29, 2012, 3:00 – 4:00 PM EST In 2003, Gale Cengage Learning changed the landscape of primary source digitization for research with the release of Eighteenth Century Collections Online. Taking on digitizing the 19th Century presented new issues and concerns, with publishing in Great Britain alone exceeding more than 10-fold that of the previous century. Without the guidance of a widely accepted bibliography, how should resource cultivation begin? Beyond the documents, researchers have changed. As long ago adopters to electronic resources, today’s researchers require more tools and functionality than ever before.

With the guidance of an elite, globally focused advisory board, Gale Cengage Learning is proud to announce the release of Nineteenth Century Collections Online. Please join us for an overview of the scope and focus of the program, and a tour of this exciting line of archives. Register now!

Business Books 2012

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Thursday, May 24, 2012, 2:00-3:00 PM EST/11:00 AM -12:00 PM PST Business books are always useful, guiding readers in times of boom and bust. Whether they describe a way in which our culture works (Rob Salkowitz’s Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment) or show readers how to tap into it (Grant McCracken’s Culturematic), whether they offer a guide to finding success in business (Ken Segall’s Insanely Simple: The Obsession that Drives Apple’s Success) or to wrestling your life back from it (Leslie A. Perlow’s Sleeping with Your Smartphone), these titles will appeal to a broad array of patrons. This webcast gives participants a great opportunity to glimpse some next season’s most compelling business titles for a general readership. Representatives from Harvard Business Review Press, Plata, McGraw Hill, and Portfolio will talk about their forthcoming titles, moderated by LJ‘s business and economics editor, Molly McArdle. Register now!

Reference: Marketing What You Bought

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Tuesday, May 22, 2012, 1:00 PM – 2:00 PM EST/10:00 AM – 11:00 AM PST At Library Journal’s midwinter reference roundtable, academic and public librarians expressed frustration that they don’t know how to best market the often-expensive materials they’ve bought from reference publishers and aggregators. SAGE Reference’s Rolf Janke quoted librarians as saying, “Help us market your content…We’re not in business. We don’t have marketing degrees.” At the same time, EBSCO’s Brian Duncan explained that something as simple as radio advertising has caused spikes in usage for libraries. Our participants will explain how to best market content to patrons so that material will fly off the real or virtual shelves.

Attendees will get workable plans and concrete examples of marketing strategies that have worked in various settings and with various sized patron populations. We’ll also hear from two librarians about what’s worked from them and what they need from vendors going forward.

Register now!

Creating a LibraryAware Community: Making print materials work for you

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Thursday, May 17, 2012, 2:00-3:00 PM EST How can we empower our staff’s creativity while maintaining consistent branding guidelines?
Gina Rozier, Marketing and Development Manager, Durham County Library, will answer this age old question by sharing her proven method for enlisting staff buy-in for branding, layout and style guidelines. Any size library can replicate these easy steps.

How to combine copy and images that compel
Michelle Jeffers, Public Relations Officer, and Barbara McMahan, Graphic Designer, San Francisco Public Library will address one of the most difficult things to do when it comes to creating print materials – writing great copy and matching it with great, attention-grabbing images. Michelle and Barbara will share some tips on how to create materials that get results. Learn what kind of headlines makes the greatest impact. How too much copy can hinder your message. And see some fantastic examples of print material that will inspire you.

Guerilla Marketing Library Style
In this fast paced portion of the program, Pam Jaskot and Nancy Dowd will show you 25 amazing places to hang your posters that are guaranteed to get you noticed.

Q&A and discussion

Register now!

eBooks: New Models, New Tools & New Approaches–A Discussion of Emerging Options

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Tuesday, May 15, 2012, 2:00 PM EST/11:00 am PST This session will look at the eBook landscape from a wide perspective, including the many options for approaching eBook acquisition, lease and loan. This will include discussion of Patron Driven Acquisition (PDA) as well as next generation approaches to patron driven acquisition – “Smart PDA.” It will cover collection development approaches, platform and device changes & possibilities, as well as user experiences & expectations. The session will discuss the many options that can be made available to libraries to optimize their approaches to eBook discovery, usage and overall value of their collections. EBSCO will also discuss its recently released eBook ordering and management platform for eBooks on EBSCOhost including its current capabilities and a glimpse of the road ahead.

Christian Fiction Spring Book Buzz

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Thursday, May 10, 2012, 3:00 PM EST/12:00 PM PST There’s more to Christian fiction than “gentle reads”, which explains its expanding appeal to a more sophisticated and demographically diverse readership. Join us on May 10 for our Spring 2012 Christian Fiction webcast. We’ll be talking about the latest and upcoming titles, the ones you’ll need to know about.

We will be joined by WaterBrook Multnomah Publishing Group, Zondervan, Baker Publishing Group, and Abingdon Press, who will tell us about some of their exciting titles coming up. Don’t miss it—it’s not just Catherine Marshall’s Christy anymore! Archive now available!

Rediscover the Nineteenth Century: The creation and organization of Nineteenth Century Collections Online

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Wednesday, May 9, 2012, 3:00 – 4:00 PM EST In 2003, Gale Cengage Learning changed the landscape of primary source digitization for research with the release of Eighteenth Century Collections Online. Taking on digitizing the 19th Century presented new issues and concerns, with publishing in Great Britain alone exceeding more than 10-fold that of the previous century. Without the guidance of a widely accepted bibliography, how should resource cultivation begin? Beyond the documents, researchers have changed. As long ago adopters to electronic resources, today’s researchers require more tools and functionality than ever before.

With the guidance of an elite, globally focused advisory board, Gale Cengage Learning is proud to announce the release of Nineteenth Century Collections Online. Please join us for an overview of the scope and focus of the program, and a tour of this exciting line of archives. Archive now available!