Thursday, May 24, 2012, 2:00-3:00 PM ET Business books are always useful, guiding readers in times of boom and bust. Whether they describe a way in which our culture works (Rob Salkowitz’s Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment) or show readers how to tap into it (Grant McCracken’s Culturematic), whether they offer a guide to finding success in business (Ken Segall’s Insanely Simple: The Obsession that Drives Apple’s Success) or to wrestling your life back from it (Leslie A. Perlow’s Sleeping with Your Smartphone), these titles will appeal to a broad array of patrons. This webcast gives participants a great opportunity to glimpse some next season’s most compelling business titles for a general readership. Representatives from Harvard Business Review Press, Plata, McGraw Hill, and Portfolio will talk about their forthcoming titles, moderated by LJ‘s business and economics editor, Molly McArdle.
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