The 2015 Library Journal Directors’ Summit, Brand Challenge: Communicating the New Library to Build New Brand Equity, will focus on how the evolution of libraries into ever more active hubs of civic engagement, participatory spaces, and more (especially in light of the continued shift from print to digital), can both enlarge and cement their role as key institutions in the community. This intimate two-day think tank brings 100+ library leaders and strategic thinkers from beyond libraries to re-think, re-engage, and re-position their libraries as so much more than “trad” but true book brand.
Dig deep on strategic positioning from library leaders such as DC Public Library’s Richard Reyes-Gavilan; Siobhan Reardon, President and Director of the Free Library of Philadelphia (PA); and Patrick Losinski, Chief Executive Officer, Columbus Metropolitan Library (OH).
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Contemplate the power of brand reinvention with keynoter Barbara Shipley, Senior Vice President of Brand Integration at AARP.
Learn about the changing fundraising landscape, and how brand equity fuels support from representatives of the Knight Foundation, the Bill & Melinda Gates Foundation, the Revson Foundation, IMLS, and EveryLibrary.
Help move the national brand conversation forward with a “Do-Tank” moderated by Maureen Sullivan, 2012-2013 ALA President.
Plenty of time will be allotted for networking during receptions and breaks; and an optional tour is in development.