Engaging Your Community
A full-day, live, interactive Lead the Change workshop that brings library thought-leaders, directors, and staff together to explore effective marketing and community engagement strategies.
During this interactive program, you will be exposed to fresh ideas, insights and views from David Bendekovic, program developer and his co-facilitators, including recent LJ Librarians of the Year and Movers and Shakers. You will be guided through a planning workbook and provided with tips, tools and techniques for developing and executing an integrated, sustainable marketing and engagement plan.
Position your library in the mind of your community
The rapid evolution and adoption of social media and mobile devices has resulted in a shift in the marketing power dynamic from marketers to community members. Today’s leading libraries are taking full advantage of that shift, moving from ‘promote and hope’ campaigns to engagement marketing. Regardless of job title, everybody in the library needs to think of themselves as a marketer to meet the changing needs of existing patrons and reach new users.
You will be challenged to rethink your customers, your community, your processes and your organizational capabilities and will walk away with a framework that gets results. Participants will also get access to The Commons, an online alumni community where librarians can share resources, make connections, and crowdsource solutions to their challenges.
You don’t need a title to be a leader!
UPCOMING LIVE EVENTS
|The Lead the Change agenda and takeaways will guide attendees in harnessing their ideas, their innovativeness, and their ability to lead. Attendees will receive a Personal Action Planner and will be led through a series of exercises to help bridge key thoughts and concepts to individual leadership. All will walk away with a personal action plan for success.|
|10:00-12:30 PM||MORNING SESSIONS
Leading Change Though Community Engagement
Explore why and how today’s leading librarians are starting conversations with community members and turning them into raving fans who support, market and advocate for the library!
Starting With Why
|1:30-4:00 PM||AFTERNOON SESSIONS
Everybody Markets. Everybody Markets… Everybody.
People are your killer app. In today’s connected world, community members, influencers, advocates, and staff are sharing information that interests them, or helps them, or that they think might help their friends. Discover how today’s great libraries are taking full advantage of this powerful volunteer marketing army.
Igniting Passion In Your Library’s True Believers
Building Movements. Not Campaigns.
The price of a single ticket to a live Lead the Change event is $80.00. Take advantage of our team builder discount. Purchase 5 or more tickets and receive 10% off of the cost of each ticket. Contact firstname.lastname@example.org for information on how to receive discounted registration.